Bowlers Journal International - January 2008 - (Page 108) INTELLIGENCER GUERRERO PROMOTES A BOWLING MESSAGE Colombia's No. 1 woman bowler helps Columbia 300 spread league play word to a Hispanic audience. THERE IS NO QUESTION THAT THE edition. What happened to Wichita, Hispanic population is growing in the you might wonder? Well, it actuUnited States. One of the firms that is ally had the winning bid, but city very much aware of this trend is Columbia 300. It (and its parent company, Ebonite International) is also very aware of the importance of league play to the business. Now those two elements will be unified via the hiring of Clara Guerrero, an emerging star, as the point person in a new promotion aimed at building league play. Guerrero, who finished second in last Clara Guerrero will generate most of the attention on this new year’s USBC Women’s poster, but the message is also inescapable for Spanish-speaking bowling participants. Translated, it means, "Join a league today." Challenge, is a native of Colombia who will be featured prominently on backlit officials failed to sign some key consigns that will be distributed to bowltracts in a timely manner, and the bid ing centers in Miami, Los Angeles, fell through the cracks, so to speak. Chicago and New York. The signs After pleas from Wichita officials, read: “Unir a una liga hoy!” or, join a the USBC agreed to give the city league today! “I am proud to be a part another chance. On the final goof a company that not only supports round, Wichita was vying for the our industry but also recognizes the honor of being USBC host along with positive impact that Hispanics can Reno, Nev.; Corpus Christi, Texas; have on bowling,” said Guerrero. Orlando, and, as we understand it, “At Columbia 300, we recognize one other city. “We are confident that Hispanics represent an underthat we have repaired Wichita’s relaserved market in our industry,” added tionship with USBC and its officials,” Chad Murphy, Columbia 300 Brand said John Rolfe, President and CEO Manager. “That is why we signed of the Greater Wichita Convention Clara to help us reach out to this and Visitors Bureau, “and look forsegment.” ward to bidding on future Open Championships.” Allentown, Pa. Still an Allentown staple, the company bills itself as eastern Pennsylvania’s “leading retail location for bowling, billiards, home recreation and customized awards/ engraving.” It opened 101 years ago as a pool parlor/barber shop/smoke shop. COLUMBIA 300 BRUNSWICK ADDS CDB Shortly after Carolyn Dorin-Ballard was hired as a full-time member of the Brunswick Professional Teaching Staff, she was elected as the newest member of the USBC Hall of Fame. Not that she needed that kind of a signing bonus or anything, because her bowling bona fides already were well-established. Don Jones, Brunswick’s Director of Marketing, confirmed the hire. “We realized the value she would bring in helping us expand our reach via her efforts in the high school and collegiate bowling areas,” he said. “She’ll also work with us in promoting the sport, including guest appearances, new openings, promoting the PBA Experience, and other duties as assigned. Just having Carolyn out UNITED STATES BOWLING CONGRESS ORLANDO GETS '11 USBC The 2011 USBC Tournament will be held in — drum roll, please — Orlando, Fla. That city has been in the USBC news recently as a potential new home for its Bowling Headquarters, but that issue is still up in the air. What’s not up in the air is that Orlando should enjoy an economic impact of about $75-$100 million as a result of hosting the 2011 108 bowlers journal international 101 FOR GEBHARDT'S Fourth- and fifth-generation members of the Gebhardt family were featured in the October ’07 issue of Billiard Retailer in conjunction with the firm entering its second century of business. The bowling supplier and billiard retailer has been a fixture in both industries since 1906, when it was founded by J.F. Gebhardt in Carolyn Dorin-Ballard is hired by Brunswick to be a full-time Professional Teaching Staffer. JANUARY 2008
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