Bowlers Journal International - April 2008 - (Page 66)

MEDIA BEAT BY JIM GOODWIN EXTREME BOWLING BONUS FOR 'MAKEOVER' HOME The Woodhouse edition of the show included an indoor bowling lane. away from losing the rental property where they'd moved after losing their home. Now, thanks to the generosity of their community, the homebuilder, and the show’s sponsors — US Bowling Corporation being one of them — they have a beautiful new home with a special heating and air conditioning system that controls the temperature and provides a healthy environment for Kayla. The home has every modern amenity, but it’s the basement The show being referred to in the introductory paragraph that makes it unique, and a godsend for the Woodhouse is the very popular "Extreme Makeover: Home Edition," which family. Since Kayla can’t play outdoors like other kids, show dominates the Sunday evening ratings on the ABC network host Ty Pennington and his team of designers and builders every week. The award-winning reality show (two Emmys brought some entertainment to them, in a very special baseand two People's Choice awards) has become a ratings ment. phenomenon. Its theme is to build a new home for a family in The centerpiece of the basement entertainment center need each week in only seven days. is “Woodhouse Lanes,” complete with neon signage and The “Woodhouse Family” episode of the show included a special lighting. Alongside the lane is a mini ice cream parbig bowling surprise, and more lor, and a home movie theater. than 13 million viewers tuned in to The remainder of the space is a watch all the fun unfold. “home-schoolhouse,“ primarily The “Woodhouse Family” epifor Kayla, but for Josh as well. sode took place in Colorado Because of her illness, Kayla is Springs, Colorado. Living there is not able to attend school outside a family of four that has been devthe home. astated with medical bills, causThe “Rollerball“ mini-lane ing them to lose their home to and pinsetter was donated to foreclosure. Parents Jeremy and the project by US Bowling. The Kim Woodhouse were doing the show’s producers found the best they could to take care of bowling game and the company their children, 12-year-old Josh on the internet while looking for and 10-year-old Kayla, but Kayla’s a bowling game that would fit rare illness made life very difficult the space available. for her and the entire family. Since all materials and labor Her disease, called Hereditary are donated for each show, Sensory Autonomic Neuropathy, The wide-toothed grin of "Extreme Makeover" host Ty Pennington EMHE's producers called deadens the nerve endings and has proven contagious; he has helped many folks like Jeremy and Mark Marchido, V.P. of Sales causes her to be insensitive Kim Woodhouse, above left. Pennington quarterbacked their make- for US Bowling. Within an hour, over, which revolved around the "Woodhouse Lanes" basement to pain, unless it is 20-30 times entertainment area for home-bound Kayla and brother Josh. they had an answer, and the more intense than normal. It also Rollerball lane was on its way to negates her body’s ability to reguColorado. late temperature, so she must stay indoors in an environment “We were honored to be a part of the show,” said US that is maintained at no higher than 62 degrees. When she Bowling’s Director of Operations, Brent Dyer. “We did somegoes outdoors, such as for frequent doctor visits, she must thing to make a little girl and her family happy, and it was neat wear a special vest equipped with ice packs that keep her to be a part of this project. You can’t put a price on something internal organs cool. If she overheats, she could die. Only 25 like this. It made everyone at our company proud.” people in the world have been diagnosed with HSAN. It’s no secret that bowling makes people happy but this is When "Extreme Makeover" chose the Woodhouse family a case of extreme generosity and an extreme makeover makfor the show, Jeremy and Kim Woodhouse were just days ing a deserving family extremely happy. Priceless. COURTESY OF ABC TELEVISION BOWLING RETURNED TO THE ABC TELEVISION NETWORK January 13. No, it wasn’t in the form of the "Pro Bowlers Tour" series that aired on the network for more than 30 years; announcers Chris Schenkel and Bo Burton signed off from that show in 1997. Instead, the newest network airing of bowling came via a very different exposure of America’s favorite indoor sport. 66 bowlers journal international APRIL 2008

Table of Contents Feed for the Digital Edition of Bowlers Journal International - April 2008

Bowlers Journal International - April 2008 Contents Leading Off Letters Bowlitically Incorrect Calendar Par Bowling The Coach Frame of Mind Inside Line The Truth Be Bowled Tournaments Pro Bowling PBA Bayer Classic PBA Pepsi Championship PBA Don Johnson Classic Regional Roundup Cover Story Up Close Senior Tour The USBC Move USBC Convention Pattern Play Anniversary Flashback Time Capsule Media Beat No Holes Barred Shop Talk Spotlight Marketplace Hall Marks Profit Prophet Advertisers' Index Classified Advertising Intelligencer Business Calendar Business People Strikes Me

Bowlers Journal International - April 2008

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