Bowlers Journal International - April 2008 - (Page 75)

MARKETPLACE ACCORDING TO THE DIRECT MARKETing Association, email marketing provides a $57.25 return on investment for each dollar spent. eBowl.biz taps into that market by designing, formatting, delivering and tracking custom email campaigns for bowling centers in more than 25 states. To learn more about the services of eBowl.biz, call 877-326-9599. VIRTUAL BOWLING IS TAKING THE traditional tenpin game to a whole new dimension with the introduction of a target-style game, which was unveiled at the most recent IAAPA Attractions Expo. Virtual Bowling, developed by Brunswick, combines the proven popularity, profitability and interactive physical aspects of bowling with today's video game technology. And now, it offers bowling-style games that take the targets well beyond bowling pins. Virtual Bowling recently was added to the entertainment mix at GameWorks Schaumburg (Ill.), where GM Jim Olson says it "has far exceeded our expectations." Info: brunswickbowling.com. LOOKING FOR A WAY TO HONOR YOUR customers' outstanding scoring achievements? Lomar Bowling Supply offers unique award balls that recognize games of 298, 299 and 300, as well as series of 700 and 800. All of the award ball/trophies come with a marble stand that can be engraved, which means they can be easily personalized. For pricing or other info, contact Lomar at 800-397-2695. THE VALLEY GREAT EIGHT INCORPORates numerous advanced features into one pool table. The self-contained, battery-operated bill acceptor offers an unlimited variety of options, such as timed play, happy hour bonuses, league play and much more. The dual density cushions, Valley Ultra cloth and the Saluc ball are all designed to maximize profits and increase player satisfaction. For further information, visit the Valley Dynamo website at valley-dynamo.com. THE TWISTED FURY BOWLING BALL provides a new twist to Brunswick's Fury line by introducing an asymmetric version of the Torsion core. This core, in combination with the new EnMotion reactive coverstock, results in a big-hooking, hard-hitting ball that also delivers tremendous mid-lane forgiveness. Info: brunswickbowling.com/balls. UNIQUE GIFT IDEAS FOR BOWLERS are the specialty of doncarter.com. The site specializes in autographed and framed photographs of iconic bowlers, including Don Carter, Dick Weber, Ray Bluth, Walter Ray Williams Jr., Paula Sperber Carter, Bill Lillard, Tom Hennessey and Pat Patterson. Also available, among other items, are Don Carter bowling gloves in the original packaging, opened only for Carter to autograph them. Most items can be viewed on the website, and for ordering information or specific questions, shoppers may call 407-492-1004. 4-FOOT CUSTOM BOWLING PIN SIGNS, ideal for giving recognition to customers for outstanding achievements on the lanes, are available from HTS Sign Systems. The signs are routed to shape from durable, lightweight, one-half-inch-thick, space-age plastic with full-color digital graphics on the face. For info, call 760-737-7118. APRIL 2008 bowlers journal international 75 SPECIALIZING IN "WOW FACTOR" DEsign, Creative Design has once again provided custom image graphics — in the form of wall carpeting and painted murals — for the USBC Open Championships, this year being held in Albuquerque, N.M. To learn more about the company, which has been satisfying customers since 1965, call 575-388-3545. IF YOU HAVEN'T VISITED THE WEBSITE of Murrey International lately, you're in for a big surprise. The site — which can be accessed at murreybowling.com — is more interactive than ever, and includes full-color photos, specifications, downloads and videos on the company's full line of world-class bowling center equipment. Featured page subjects include Synthetic Lanes, Pinsetters, Computer Scoring, HDTV BigScreen Masks, LaneFX Lighting Systems, Digital Color Mask Graphics, Gutter Bumpers, Glow Bowling Products and many more. As a bowling equipment manufacturer and general building contractor, Murrey can handle both modernization projects and new center installations. For further information, visit the website or call 310-532-6091. 'HOOK-ITS' IS A COMPLETELY RETRACTable hook that can be attached to almost any surface, including under tables or on the backs of seats. The stainless steel design adheres horizontally or vertically to any surface, and can hold up to 40 pounds. Its recoiling, self-tightening spring offers a non-obstructive, low-profile solution that retracts instantly when not in use, and keeps traffic areas clear and table and chair clutter to a minimum. To learn more, visit hookits.com. BOWLINGZONE.COM IS CELEBRATING ITS 10th year of providing a free index of bowling-related websites, including those of bowling centers, pro shops, equipment manufacturers, and local and state bowling associations. http://eBowl.biz http://valley-dynamo.com http://murreybowling.com http://brunswickbowling.com/balls http://doncarter.com http://brunswickbowling.com http://BOWLINGZONE.COM http://BOWLINGZONE.COM http://hookits.com

Table of Contents Feed for the Digital Edition of Bowlers Journal International - April 2008

Bowlers Journal International - April 2008 Contents Leading Off Letters Bowlitically Incorrect Calendar Par Bowling The Coach Frame of Mind Inside Line The Truth Be Bowled Tournaments Pro Bowling PBA Bayer Classic PBA Pepsi Championship PBA Don Johnson Classic Regional Roundup Cover Story Up Close Senior Tour The USBC Move USBC Convention Pattern Play Anniversary Flashback Time Capsule Media Beat No Holes Barred Shop Talk Spotlight Marketplace Hall Marks Profit Prophet Advertisers' Index Classified Advertising Intelligencer Business Calendar Business People Strikes Me

Bowlers Journal International - April 2008

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