Beverage World - July 2013 - (Page 34)
Is it a toy or a beverage? AquaBall’s spherical shape has been catching the attention
of millions of kids, and this year, it caught
the attention of Beverage World’s editors during the judging for this year’s
BevStar Awards, helping to earn it the
gold medal in the water category.
It would be one thing if AquaBall
were only about the innovative
package, though. It also happens
to offer a host of healthy ingredients for kids. And, to top it off, that
package is wrapped in a colorful
360 degree label in the persona of
a famous marvel or disney character.
And oftentimes, the characters are
shown actively reaching toward the
consumer creating a dynamic appearance
that is hard for any kid to resist.
True drinks, the brand’s owner, currently has a
licensing agreement with both disney and
marvel to use their trademarked characters
on the patented design. So far, the
package has featured the likenesses
of cinderella and a host of superhero characters from the marvel
roster. The packaging is so much
fun for kids that True drinks cEo
lance leonard believes its collectibility has the added benefit
of keeping it out of landfills and
the waste stream.
But True drinks points out that
just as important is what’s on the
inside: all-natural ingredients like
stevia sweetener instead of high
fructose corn syrup, and Vitamins B6,
B12, B3 and Vitamin c.
From Riardo, Italy, the site of an extinct volcano, comes Ferrarrelle Natia mineral water, the winner of our silver medal in the water category.
Natia is an exceedingly pure mineral water that is naturally filtered
underground for centuries by volcanic rocks from the geological
formation of Roccamonfina, an inactive volcano. Pressure minerals
dissolved in Natia materialized over the years as the water flowed
through the deep volcanic rocks. Rain that falls on the extinct volcano penetrate the pyroclastic rocks and that water is then purified
as it flows underground. A still water with a low mineral content,
Natia has a savory taste with a slightly salty aftertaste.
our bronze medal winner in the water category, Activate pH+,
is an alkaline water infused with sodium-free electrolytes. Part
of one of the hottest trends in the water category, Activate pH+
is in a category of waters that consumers are flocking to for its
purported health benefits. Some believe these types of waters
can prevent or reverse cancer, arthritis or other diseases by correcting excess acidity in the body. With its eye-catching blue and
white label and crisp taste, Activate pH+ stood out for us from
the many newcomers in this growing category.
34 BEVER AG E Wo Rl d | JU lY 2013
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