ACtion Magazine - January/February 2012 - (Page 46)

Last Watch Read all about it! Elvis Hoffpauir he digital edition of MACS’ award-winning ACTION magazine debuted with the September/October issue, distributed to 30,000 mobile A/C and engine cooling professionals worldwide. Hopefully you have had the opportunity to examine the first couple of issues, but in case you haven’t, there are reasons you should. The first browser-based U.S. magazine was launched in October 2001. Since that time, and particularly in recent years, more and more publishers have seen the benefits of this technology. MACS works with Nxtbook Media to produce the digital edition of ACTION and Nxtbook points out the following key benefits of the technology. At the top of my list is “searchability.” Looking for something specific? Use the built-in search feature to find your keyword or phrase anywhere in the publication. Archiving is another great advantage of the digital magazine. Issues can easily be saved to your hard-drive to be accessed later. With the power of the Web, digital magazines can feature bonus content, including audio, video and animation that add new dimensions to the reader’s experience. Advertiser Index 1-800-Radiator & A/C................................2 Air Parts, Inc. ..........................................20 AirSept, Inc. ..............................................8 Behr-Hella .................................................9 Bergstrom ...............................................45 BVA Oils, Inc. ..........................................23 Cliplight ...................................................38 CSF ..........................................................17 Delphi ......................................................13 DENSO ....................................................37 DTAC .......................................................33 Eaton .......................................................35 Four Seasons .........................................48 Global Parts Distributors.......................18 Johnson Manufacturing Company .......34 JustTheBestMarketing.com/action.......42 Longson ..................................................30 MACS Worldwide ...................................43 MEI ...........................................................27 Omega .......................................................5 Que ..........................................................41 Ranshu .............................................center Robert Bosch..........................................29 RTI Technologies ..................................15 Santech ...................................................40 SPX Robinair ..........................................19 Tracer ......................................................21 Trans/Air Mfg. .........................................16 TSI Inc./SuperCool ...................................3 TTA/C .......................................................11 TYC Genera.............................................47 Universal Air Conditioner ........................7 USA Sealants ..........................................22 VDO Continental.....................................44 To request information from our advertisers visit www.macsw.org and click on the ACTION Reader Reply button. Connect with MACS and the digital edition of ACtion™ T In addition to looking for information, our readers also shop for parts, products, tools, equipment and services, and most advertisements today include website URLs. The digital magazine offers readers hot links directly to advertiser sites. And last but not least, digital magazines are “green.” Every page you read online is a page that didn’t go through the paper mill. Digital content is king. The more people use hand held mobile devices, tablets, smart phones, etc. the more important the access to digital content becomes. Did you know 38% of mobile device users are making purchases through those devices? Digital ACTION is one more way for the Mobile Air Conditioning Society to leverage technology to serve the informational needs of our members and the industry. We encourage you to make the most of this resource. ❆ Elvis Hoffpauir, Editor -in-Chief You can reach Elvis at elvis@macsw.org 46 ACTION • January / February 2012 http://www.JustTheBestMarketing.com/action http://www.macsw.org

Table of Contents for the Digital Edition of ACtion Magazine - January/February 2012

ACtion Magazine - January/February 2012
Table of Contents
Outlook
Expansion Valve
Technically RELAY-ted
Under The Southern Cross
Leonard’s Law
Cooling Corner
Virtual View
News & Updates
Heating Up a Cooling Aftermarket
Refrigerant Oil: What You Can’t See Can Warm You
2011 Pioneer Award Honorees
Membershop Profile
Association News
Obituary
Quick Check
New Products & Services
Last Watch

ACtion Magazine - January/February 2012