ACtion Magazine - June 2015 - (Page 12)

Marks Air installs a new generation I f you receive an email from Gordon Marks of Marks done that, go with the flow." What does keep him up at Air in Tampa, Florida you'll see his email signature night? Personnel issues and as he says, a "lack of people includes the tag, "Yes! We've been doing this for that like to fix things and general employee babysitting OVER 44 years." So you know this is not Gordon's first issues plus insecurity about what could be next in governrodeo. Gordon has been a member of MACS since 1983 ment regulations." and also served on the MACS board as a member, officer One thing Gordon does not have to worry about is his and chairman. Gordon was also honored by the board with succession plan. Gordon and his wife Judy have five chilthe Mobile A/C Pioneer award in 2001. He has remained dren - all girls - and daughter Caroline is working in the active with MACS giving sage advice on the planning of family business. the heavy duty and off-road A/C educational seminars at How does Caroline like working with her Dad? "When MACS annual convention as well as moderating that event. I started working for my Dad over 15 years ago, I thought Why has Gordon spent so many years as a member of it was just a temporary stop. I never anticipated how much MACS? "The networking and relationships." I would love the service and repair business. It wasn't long Gordon started his business beuntil I realized that I had found my cause he, "graduated from college thing. I thrive on having a new and needed a job!" Marks Air's ...I thrive on having a new challenge every single day. Every business is 100% mobile air convehicle and every system is difchallenge every single day... ferent. You never know what you ditioning and they are a Red Dot distributor. They sell A/C parts will get from day to day. I espeand service A/C systems, mostcially enjoy learning what drives ly for class 6, 7 and 8 trucks and each employee and the challenge off-highway/construction equipment. They perform some of keeping everyone motivated," Caroline explained. street rod and classic car service, and various service tool "I came from a customer service background. It took repairs. me a while to become knowledgeable in A/C system comGordon has no concerns about a new refrigerant in the ponents and diagnostics. These days, it is all second namobile A/C marketplace because as he says, "Been there, ture to me, although I definitely still learn something new every day! "As far as changes go, we will have to change as the industry changes. To survive, we will have to go with the flow and provide products and services where they are needed. Sometimes, that requires adaptation. It will be necessary to remain flexible and willing to change with the industry demands. We definitely need to improve our internet presence, but we are working on that already!" Caroline recently attended the MACS/NARSA social media training meeting in Atlanta, GA and you can visit the new Marks Air blog at http://blog.marksairinc.com/ On Twitter you can find them at @MARKSAIRINC How does it feel to have a child join the business? Gordon says, "Caroline is one hell of a lot smarter about lots of things and relates better to the age of our customers. Having a woman join our management team is helpful Gordon Marks and his daughter Caroline of Marks Air in because women make the bulk of the financial decisions Tampa, Florida now." ❆ Marks Air " 12 ACTION * June 2015 http://blog.marksairinc.com/

Table of Contents for the Digital Edition of ACtion Magazine - June 2015

The Heat is On
A/C Diagnostics and Troubleshooting
Outlook
Service Port
Leonard's Law
Virtual View
Heavy Duty and Off Road
Last Watch
Member Profile
Cooling Corner
Industry News
Association News
New Products and Services

ACtion Magazine - June 2015