i3 - January/February 2016 - 15

Tech

BY SUSAN SCHREINER

C4 T R E N DS
ARTIFICIAL INTELLIGENCE:
A DISRUPTIVE TECH

A

s we look into the crystal
ball of a new year we
find some prominent
tech trends in the consumer
marketplace that are also stimulating innovation and transformation in the corporate world.
Virtual reality, 3D printing,
drones, wearables, big data, the
Internet of Things (IoT) and
connected devices are impacting manufacturing and sectors
ranging from the enterprise,
healthcare, cities, transportation, retail, education and other
businesses.

Colin Anderson/Glow Images

But in this column, we take a look
at one potential game-changer-artificial intelligence (AI)-that could
reboot businesses and empower them
to achieve a sustainable, quantum
improvement in performance that alters
the trajectory of the future. It's about
identifying new ways for companies to
do things differently, and to innovate by
doing distinctive things.
Artificial Intelligence
AI is coming of age as business leaders
grasp the immense potential of 'smart'
machines and 'thinking' as catalysts for
greater efficiencies and competitiveness.
By 2019, the global market for content
analytics, discovery and cognitive systems
software is projected to reach $9.2 billion,
according to IDC's recent Worldwide Content Analytics, Discovery, and Cognitive
Systems Software Forecast, 2015-2019.
In November, AI advanced with imagerecognition software being used to challenge the typical text box search. Pinterest
and online footwear retailer Shoes.com are
testing new ways to search or browse using
just images rather than text, according to a
recent report in MIT's Technology Review.
This deep learning technique powers
C TA . t e c h / i 3

"The world faces a set of
increasingly complex,
interdependent and
urgent challenges
that require ever more
sophisticated response."
Google's image search and the automated
helpers' photo service it launched last
summer.
Each year, Edge.org, a brain trust
publishes essays from thinkers, scholars
and researchers related to a hot topic in
public and academic discourse. This year's
question was, "What do you think about
machines that think?" In grappling with
this question, a major comment thread
was that AI is no longer a future abstraction but rather is becoming a palpable
reality.
In the Edge.org probe, several other
themes emerged. AI is expected to augment human workers-making humans
more effective, sharpening their expertise

and facilitating innovation by reducing the barriers between humans
and machines. For now, augmentation is more common in the area
of cognitive computing, in which
machines can sense, comprehend
and even act alone. Cognitive computing is more about "person and
machine" rather than "person versus
machine."
A number of respondents touched
on advances in how thinking
machines could augment human
intelligence and human-machine
interaction-many of which have
implications in vertical industries such as health, management,
entertainment and other creative
endeavors.
Other scenarios see AI in the form
of digital assistants that humans can
use to more effectively perform tasks
like enterprise customer service,
workflow management or collaboration. "The world faces a set of
increasingly complex, interdependent and
urgent challenges that require ever more
sophisticated response," wrote Demis Hassabis, Shane Legg and Mustafa Suleyman
of Google DeepMind. "We'd like to think
that successful work in artificial intelligence
can contribute by augmenting our collective
capacity to extract meaningful insight from
data and by helping us to innovate new
technologies and processes to address some
of our toughest global challenges."
This trend is disrupting the "old order."
Smart, connected products are transforming companies, corporate strategies, entire
value chains or ecosystems, as well as
quality of life and competition. AI holds
the promise of unleashing a new wave of
creativity, opportunities and profitability.
It will drive another chapter in the ongoing industrial technological revolution and
offer companies, countries and economies
opportunities to reinvent themselves for a
more vibrant and optimistic future.
Reach Susan at susan@c4trends.com.
JANUARY/FEBRUARY 2016

15


http://www.Edge.org http://www.Shoes.com http://www.Edge.org http://CTA.tech/i3

i3 - January/February 2016

Table of Contents for the Digital Edition of i3 - January/February 2016

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