i3 - January/February 2016 - 86

Policy

G U E ST B LO G
ITA HELPS U.S. COMPANIES
SUCCEED IN OVERSEAS
MARKETS
Although billions of consumers live outside the United States, the majority of
American businesses don't take advantage
of opportunities to reach them. The U.S.
Department of Commerce's International
Trade Administration (ITA) is committed
to connecting U.S. companies of all sizes
with consumers around the globe.

available to conduct business away from the
busy show floor and will be staffed with international trade specialists to provide export
counseling. To learn more about the International Buyer Program at CES, please visit http://
go.usa.gov/3Fc6Q.
The ITA team at CES will be available to
explain how U.S. businesses can benefit from
two major international trade developments this
year-completion of the Trans-Pacific Partnership (TPP) negotiations and the expansion of
Marcus Jadotte, ITA's assistant secretary for
the World Trade Organization's Information
industry and analysis, will lead a team of ITA
Technology Agreement (WTO-ITA)-that will
professionals to CES 2016 to help promote global
likely impact CES attendees. The TPP breaks
trade and investment in all the represented
new ground related to facilitating commerce in
industry sectors. CES attendees are encouraged to
the digital age. It is designed to preserve the single, global, digimeet with our team at the show and explore the resources and
tal marketplace to ensure the free flow of global information
services ITA provides around the country and across the globe.
and data that drive the digital economy. The WTO-ITA will
As the premier resource and key partner for American
eliminate tariffs on roughly 200 ICT products which have more
companies competing in the global marketplace, ITA prothan $1 trillion in annual global trade, including loudspeakers,
motes trade and investment, and ensures fair and open trade
amplifiers, headsets, GPS devices, broadcasting equipment, and
at home and abroad through the rigorous enforcement of U.S.
video game consoles and controllers.
trade laws and agreements. ITA has a network of international
The team can also discuss ITA's sector-specific market inteltrade experts in U.S. Export Assistance Centers in more than
ligence reports, including reports on
100 U.S. cities and in U.S. embassies and
cloud computing, health IT, media and
consulates in 75 markets across the globe.
entertainment, and semiconductors
Through this network, ITA helps create
and related equipment. These reports
opportunities for U.S. firms by providhelp U.S. exporters determine their next
ing focused export assistance and market
export market by comparing opportuniresearch, and fostering level playing fields
ties across borders. Each report ranks
for American business around the world.
future export opportunities within a parWe also promote the United States as the
Key Contacts
ticular industry based on sector-specific
leading destination for foreign investment.
methodology, and provides a detailed
ITA will offer CES attendees the
International Trade Administration:
assessment of the competitive landscape
opportunity to meet with more than 1,000
www.trade.gov
within a sector, as well as the opportunibuyers from more than 40 international
Information on ITA trade and investties and challenges facing U.S. exporters
delegations through the International
ment programs.
in key markets. The reports are available
Buyer Program-a joint governmentat www.trade.gov/topmarkets.
industry effort that connects foreign
U.S. Government Export Portal:
These are just a few examples of the
buyers with U.S. suppliers at leading
www.export.gov
resources offered by ITA to help U.S.
U.S. trade shows. During CES, ITA can
Web portal to the programs of ITA
companies compete in the global marfacilitate business-to-business matchmakand 11 other federal agencies that
ketplace. For information, please visit
ing between U.S. exhibitors and potential
assist exporters.
www.trade.gov. We look forward to
clients. The International Business Center
seeing you in Las Vegas in January at
(located in the South Hall Connector,
SelectUSA: www.selectusa.gov
CES 2016.
room S224) has private meeting rooms
86

JANUARY/FEBRUARY 2016

I T I S I N N O VAT I O N

http://go.usa.gov/3Fc6Q http://go.usa.gov/3Fc6Q http://www.trade.gov http://www.trade.gov/topmarkets http://www.export.gov http://www.trade.gov http://www.selectusa.gov

i3 - January/February 2016

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