i3 - May/June 2016 - 6

Tech
Huawei Consumer Business,
consumers are our customers.
Another characteristic of
Huawei is focus. Huawei only
does the things we're good
at and makes them perfect.
However, in order to satisfy the
increasingly savvy and selective
consumer market, we need to
cooperate with the industry's top
brands and top technologies,
ranging from flagship products and smart home to cloud
services. These partnerships
will not only take place on the
product level, but also take
place at the brand and marketing level such as our collaboration with Google in OS, with
Harman Kardon in sound, and
Leica in photography.
The real meaning of the
new consumer ecosystem
is upholding the spirit of
win-win collaboration with
our partners, and Huawei's
commitment to create higher
quality devices and best experiences for consumers.
What makes the Mate 8
special?

The Huawei Mate 7 has
achieved great success in the
global market, selling more
than 7.5 million units already.
As the successor to the Mate 7,
Mate 8 continues to focus on
the business elite. To use one
sentence to describe the Mate
8, it is a productivity-driven
smartphone with amazing
power, efficiency and battery life. People really love
the Mate 8. It has sold more
than four million units in just
four months and the sales
numbers continue to grow at
the speed of one million units
per month.
What makes it so popular?

There are a thousand reasons but I just want to men6

MAY/JUNE 2016

Huawei has created
a global innovation
hive with 16
research institutes
in countries
including China,
Germany, Sweden,
Russia and India.

tion three key things. First,
the Mate 8 features Kirin
950, Huawei's best-ever
SoC, providing the highest
performance compared to
previous 28nm Kirin 925.
Its 16nm FinFIT technology increases the integration
level by 100 percent and the
energy efficiency ratio (EER)
by 70 percent.
Second, it allows users to
take advantage of its high performance without losing battery life quickly. It is equipped
with a 4000mAh high-density
battery. A full charge will sustain 2.36 days of normal use or
1.65 days of heavy use. Together
with our quick charge technology, a 30-minute charge will
enable a full day of use.
The last point is the six-inch
full HD screen with amazing
display. It is the most compact,
smartphone, with a special
design and a screen-to-body

ratio of 83 percent. Because
of the giant screen, it also features a split-screen mode that
enables enhanced multitasking
between apps. Trust me it is
really useful.
What are your global plans to
expand your smartphone business in the U.S. and elsewhere?

In major countries, we deliver
products and adopt market
strategies according to the
characteristics of each country.
At the same time, we continuously invest and improve
our retail channels, brand
marketing and services in
different regions.
As for the U.S. smartphone
market, it's only a matter of
time before it opens the door
to Huawei. What we really
care about is providing competitive solutions that meet
clients' demands. In October
2015, Huawei and Google

jointly released the Nexus 6P.
The Huawei Watch was listed
on the Amazon best-seller list.
These two products brought
Huawei's cutting-edge technologies and user experience
to American consumers. We're
confident in our products and
we believe good products will
win consumers eventually.
In the U.S., Huawei
Consumer Business Group
continues to explore ways
to cooperate with major
telecom carriers such as
AT&T and Sprint. Meanwhile, we've been actively
seeking channel cooperation
with e-commerce companies such as Amazon and
Best Buy. In addition, we
have our own online store,
getHuawei.com. With these
efforts, we have to provide a
convenient shopping experience to American consumers. With excellent software
I T I S I N N O VAT I O N

http://www.getHuawei.com

i3 - May/June 2016

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