i3 - September/October 2016 - 17

Pokémon GO
Ushers in
Augmented
Reality Era
By John Gaudiosi

B

efore Niantic unleashed Pokémon GO into
the world, most people had no idea what
terms like "augmented reality" and "mixed
reality" meant.
But thanks to a non-stop barrage of mostly
positive mainstream media coverage of the
free-to-play game, even your grandmother
has heard those terms (and likely knows who
Pikachu is).
Pokémon GO has been downloaded more times than Tinder in the
U.S. and the game has more daily active users than Twitter, according to App Annie. As of July 8, the app was being used for an average of 43 minutes and 23 seconds per day, higher than Whatsapp,
Instagram, Snapchat and Messenger. SuperData Research estimates
the game is generating more than $4 million a day. And more than
65 million people in the U.S. alone are playing the game.
Pokémon GO is simple to play, but adds a modern day technology
twist to a franchise that launched in 1996. Players assume the role
of a Pokémon trainer and using the GPS on their phone they go into
the real world using an in-game map to capture the colorful pocket
monsters that are hiding in plain sight. Augmented reality (AR),
which uses the camera on any smart device to reveal these animated
creatures amid real-world backdrops, has changed the dynamic of
gaming by encouraging players to get off the couch and explore the
real world.

C TA . t e c h / i 3

SEPTEMBER/OCTOBER 2016

17



i3 - September/October 2016

Table of Contents for the Digital Edition of i3 - September/October 2016

Contents
i3 - September/October 2016 - Cover1
i3 - September/October 2016 - Cover2
i3 - September/October 2016 - Contents
i3 - September/October 2016 - 2
i3 - September/October 2016 - 3
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i3 - September/October 2016 - Cover3
i3 - September/October 2016 - Cover4
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