i3 - September/October 2016 - 48
Business
ever-changing - there is never an "end
of job" state. For these reasons, we see an
evolution from a Business-to-Consumer
or Business-to-Business model to an
Ecosystem (elderly, family, caregivers,
community) to Ecosystem (device manufacturers, hospitals/point of care, banks,
retail, others) solution model.
How can consumer technology
manufacturers use cognitive
computing to meet the needs of
an aging consumer base?
The Baby Boomers, a critical component
of the aging demographic, are more
digitally savvy than previous generations.
As a consequence, this key group is more
prepared to play an active role in sharing
data and taking advantage of the benefits
of platforms that optimize time, resources
and knowledge. But they will also be more
selective and discerning when presented
What are the next steps?
The Baby Boomers,
a critical component of
the aging demographic,
are more digitally
savvy than previous
generations.
with new solutions. Rather than a focus on
the traditional criteria of technology users
- price and performance - we encourage
technology manufacturers to adopt a more
holistic view of human factors when developing requirements, as well as harness
the power of cognitive computing, both to
gain a knowledge of the needs and wants
of aging individuals as well as to deliver
services specific to their needs.
IBM is committed to playing a pivotal
role in addressing the challenges of
an aging population. We consider this
study a starting point and a conversation opener for the technology
community and beyond. Rather than
looking for the next gadget, app, or
other easy product, we are looking
for partners - technology innovators
large and small, governing bodies at
all levels, non-profit organizations,
solution providers, and the growing
population of aging individuals and
their caregivers themselves - to collaborate with us to create solutions
that will significantly improve the lives
of the aging population.
n
For more information, visit
CTAFoundation.tech.
SAVE THE DATE
November 9
The Rainbow Room
New York City
The Consumer Technology (CT) Hall of Fame Program honors the visionaries who have paved the way
for the products and services that have changed our lives. Join the Consumer Technology Association
(CTA)™ as we recognize the 2016 honorees for their contributions to the tech industry.
For more information, visit CTA.tech/halloffame
.
We also invite you to attend the Anti-Defamation League's Awards Tribute Gala on Nov. 12, 2016. For more information
or to purchase tickets visit www.adl.org/consumer-tech or contact Beth Katznelson at bkatznelson@adl.org
http://www.CTAFoundation.tech
http://www.CTA.tech/halloffame
http://www.CTA.tech/halloffame
http://www.adl.org/consumer-tech
i3 - September/October 2016
Table of Contents for the Digital Edition of i3 - September/October 2016
Contents
i3 - September/October 2016 - Cover1
i3 - September/October 2016 - Cover2
i3 - September/October 2016 - Contents
i3 - September/October 2016 - 2
i3 - September/October 2016 - 3
i3 - September/October 2016 - 4
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i3 - September/October 2016 - Cover3
i3 - September/October 2016 - Cover4
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