i3 - November/December 2016 - 1

Contents

22



From Google Cardboard
to the Oculus Rift, virtual
reality is actual reality.

2
From the CEO
Trade Improves
the World

62
FORWARD
STRATEGIES
Five Ways
Technology Fuels
Success

4
Editor's Note
Exceptional
Leaders

63

Tech

Features

30

6

22

INNOVATOR
Formula E's
Alejandro Agag

INTERNATIONAL
FOCUS
Brazil

12 Lessons from
the VR Frontier
Virtual reality is
still an emerging
technology and the
brands that embrace
it are paving the way
for future marketers.

Automakers
Tech Transfer
Automakers
have forged
partnerships to
share engineering
and design prowess
outside their
normal business
spheres.

11

26

34

A TECHNOLOGY
TO WATCH
Intelligent
Machines

Opening the
Door to the
Smart Home
No company will
be able to dominate
a unified smart
home market.
And that leaves room
for competition.

10

12
PIPELINE
CTA Standards
Affect Your Business

CyberVista
Cybersecurity
is Everybody's
Business
39
Hall of Fame
Section

Policy
54
TECH NEWS
What NHTSA's
Guidelines Mean
for Self-driving Cars
55
TECH POLICY
Innovations in
Digital Health
56
FACES OF
INNOVATION
Bloomlife CEO
Eric Dy
57
GREEN POLICY
Saving Energy

58
GUEST BLOG
California Governor
Committed to
Friendly Skies

RETAIL
STRATEGIES
Is Retail Dead?
No!
64
CT REPORTS
CTA Foundation
Big Thoughts
Before CES 2017

59
TECH HUB
Seattle

Business
60
THE ECONOMIST
What I Expect to
See at CES
61
C SPACE
Digital Advertising
Quality

67
MARKET BEAT
The Secret Lives
of Tech Accessory
Buyers
68
STATS & FACTS
A Deep Dive:
Who is Buying
Accessories?

13
CES UNVEILED
NEW YORK

STANISLAW PYTEL/GETTY IMAGES

17
C4
Eureka Park at
CES 2017
19
ADVICE FOR
ENTREPRENEURS
Stay on Mission at
Eureka Park
C TA . t e c h / i 3



39

ON THE COVER
Alejandro Agag, C.E.O.
of Formula E, photographed at
Long Beach ePrix, in California.
Photo: Jeff Lipsky

CT Hall of Fame
Be inspired by these
17 extraordinary
leaders.

NOVEMBER/DECEMBER 2016

1


http://cta.tech http://CTA.tech/i3

Table of Contents for the Digital Edition of i3 - November/December 2016

Contents
i3 - November/December 2016 - Cover1
i3 - November/December 2016 - Cover2
i3 - November/December 2016 - Contents
i3 - November/December 2016 - 2
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i3 - November/December 2016 - Cover3
i3 - November/December 2016 - Cover4
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