i3 - November/December 2016 - 15

SPARTAN
SPARTAN is a stylish high-tech
boxer brief that protects your
health and fertility. A number
of recent studies tend to show
that men who keep phones
in their pockets experience
a strong reduction in fertility
(close to 50 percent decrease
in sperm production) as well as
a potential increase in the risk of developing testicle cancer. The

Spartan Boxer Brief is the first high-tech male undergarment that
blocks over 99 percent of all cell phone and Wi-Fi radiation.
We did this by incorporating pure silver fibers in the boxer using
a high-tech process, hence bringing to underwear the same advanced technology used in space suits. This also makes SPARTAN
boxers anti-bacterial, so they stay fresh and odorless at the end
of the day. SPARTAN is designed in Paris for ultimate comfort and
an exceptional fit. With SPARTAN, put on your underwear in the
morning and happily use your smartphone and devices knowing
that your family jewels are safe!

CES 2017: Celebrating the Global Stage for Innovation
In a few weeks, CES 2017 will kick off in Las Vegas, commemorating 50 years of innovation. With 3,800+ companies spanning
more than 2.4 million net square feet of exhibit space, CES covers
the entire technology ecosystem including driverless cars, 3D
printing, drones, health and fitness, sports tech, connected
smart home technology and the Internet of Things that ties it all
together. These technologies are changing the world.
When CES began in 1967, the focus was on radios and portable
TVs. Now five decades later, the technologies that will launch
at CES 2017 touch nearly every major global industry including
wireless, automotive, content development and healthcare,
improving the lives of countless global consumers.
Ultra High-Definition 4K (4K UHD) is gaining traction with its
demonstrably better picture quality and sales of 13 million units
valued at $10 billion. Other exciting new technologies like High
Dynamic Range (HDR) and Wide Color Gamut (WCG) enhance
all aspects of an excellent television picture in addition to the
increased pixels of 4K UHD.

CES Marketplaces
At CES 2017, Marketplaces are unique exhibit areas that group
new technologies and feature up-and-coming products, services
and companies. The Marketplaces at CES 2017 showcase new
technology ranging from cybersecurity and robotics to smart
homes and 3D printing. For example, virtual reality (VR), augmented reality (AR) and gaming will be prominent on the show
floor.
From Google Cardboard to the Oculus Rift to Pokémon GO,
virtual and augmented reality are becoming real for a growing
number of consumers. Travel companies can now give vacation planners a preview of their final destination. Real estate
agents can show remote homes to clients and media companies
can immerse audiences in stories in a new way. Exhibitors will
showcase the next wave of immersive multimedia for VR systems
and environments in the Gaming & Virtual Reality Marketplace,
including KODAK PIXPRO Digital Cameras & Devices, Carl ZEISS,
AG - ZEISS Multimedia Devices, Royole Corporation, Vrtify and
GIROPTIC. And the new Augmented Reality Marketplace will

http://www.ces.tech/Show-Floor/Marketplaces

i3 - November/December 2016

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