i3 - November/December 2016 - 68

Business
STATS A N D FACTS

A Deep Dive:
Who is Buying Accessories?
The "tech accessory consumer," the "on the road supporter" and the "quantified self
and home" consumer are three key segments that make up the general consumer population.
CTA's recent study Consumer Tech Accessories: Consumer Segments
explores the accessories market and elaborates on these three key consumer groups.

Top Ten Most Owned Consumer Technology Accessories

40

40

37 %

41

Extra memory Portable battery Case/bag for a
charger
card
computer or...

Headset or
headphones

43
Webcam

43

Case (for a
Wireless
wireless phone) keyboard/mouse

The "On the Road Family Supporter"
74%

Want accessories that will enhance or improve tech device user experience

72

Always on the lookout for the newest tech accessories

72

Will consider a tech accessory after knowing what they want from using
the associated tech device

60

Only use a tech accessory if necessary to make a tech device work

58

Only use tech accessories for protective purposes

The "Quantified Self and Home" Consumer
81%

Want accessories that will enhance or improve tech device user experience

78

Always on the lookout for the newest tech accessories
Will consider a tech accessory after knowing what they
want from using the associated tech device
Only use a tech accessory if necessary to make a tech device work

71
46
34

55

49

Earbuds

62

57

Car charger

Wall charger

Healthy Lifestyle and Success
in Family Life Among Top Priorities

Living
a healthy
lifestyle
(90%)
Success in
family life
(90)

Self-respect (92)

Only use tech accessories for protective purposes

The "Tech Accessory Consumer"

Self-fulfillment (93)

Will consider a tech accessory after knowing what they
want from using the associated tech device

67%
63

Want accessories that will enhance or improve tech device user experience

36

Only use a tech accessory if necessary to make a tech device work

34

Always on the lookout for the newest tech accessories

17

Fun and enjoyment in life (96)

Only use tech accessories for protective purposes
Source: CTA Market Research

68

NOVEMBER/DECEMBER 2016

I T I S I N N O VAT I O N


http://www.CTA.tech/research

Table of Contents for the Digital Edition of i3 - November/December 2016

Contents
i3 - November/December 2016 - Cover1
i3 - November/December 2016 - Cover2
i3 - November/December 2016 - Contents
i3 - November/December 2016 - 2
i3 - November/December 2016 - 3
i3 - November/December 2016 - 4
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i3 - November/December 2016 - 68
i3 - November/December 2016 - Cover3
i3 - November/December 2016 - Cover4
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http://www.nxtbook.com/nxtbooks/manifest/i3_20170708
http://www.nxtbook.com/nxtbooks/manifest/i3_20160102
http://www.nxtbook.com/nxtbooks/manifest/i3_20160304
http://www.nxtbook.com/nxtbooks/manifest/i3_20160506
http://www.nxtbook.com/nxtbooks/manifest/i3_20160708
http://www.nxtbook.com/nxtbooks/manifest/i3_20170506
http://www.nxtbook.com/nxtbooks/manifest/i3_20170304
http://www.nxtbook.com/nxtbooks/manifest/i3_20170102
http://www.nxtbook.com/nxtbooks/manifest/i3_20161112
http://www.nxtbook.com/nxtbooks/manifest/i3_20160910
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