i3 - March/April 2017 - 8
Tech
By Cindy Loffler Stevens
YACOUBIAN IS A SEASONED
I N N OVATO R
SVS' Gary Yacoubian
Sound Revolution
O
ne night in late October a group of us were at
IQ Home Entertainment in Fairfax, VA, listening
as Gary Yacoubian was passionately explaining what
he does best and enjoys most - demoing the magic
of immersive, amazing sound. As the SVS speakers sprang
to life, the music enveloped us. When we watched a streaming
movie we were in the middle of a battle, almost ducking as
bullets whizzed past. And the point was we could each afford
to enjoy this experience in our own homes.
8
MARCH/APRIL 2017
consumer technology veteran with
a career that has crisscrossed the
diverse map of the CT industry.
With more than 30 years under
his belt, he has seen the marketplace from multiple angles,
particularly the AV channel.
First, he served as president and
COO of MyerEmco AudioVideo,
a 10-store specialty AV retail chain
and custom installation designer/
installer in the Washington, DC,
market. He was with the premier
retailer for more than 20 years. In
2009, he moved on to Monster and
Beats, gaining the manufacturing
perspective. For two years he served
as vice president, strategic development of Monster Cable Products and
another two as senior strategic advisor
to Head Monster Noel Lee. Yacoubian's
responsibilities touched every facet of
Monster's operations including accessories, power management, connectivity
and headphones.
He also served as chair of CTA's
Executive Board from 2009-2010, gaining
more insight into the inner workings of the
industry. It was the first time in the association's history that a retail executive had
become chair. He also chaired CTA's PARA
Division, representing specialty AV retailers, and served on numerous committees
and advisory boards including chairing
CTA's 4K Working Group, helping manufacturers, retailers and content providers
define 4K standards, discuss options to
deliver 4K content and educate consumers.
Today as president, CEO and managing partner of Specialty Technologies,
LLC, the entity that purchased SVS in 2011,
his company provides world-class audio
experiences targeted to all demographics.
The SVS design approach involves leading
edge technology, precision engineering
and testing for its subwoofers, speakers
and audio accessories.
A graduate of Kenyon College with
a degree in philosophy and an MBA in
business from the University of Maryland,
Yacoubian talked with i3 about enhancing
the audio experience.
I T I S I N N O VAT I O N
i3 - March/April 2017
Table of Contents for the Digital Edition of i3 - March/April 2017
Contents
i3 - March/April 2017 - Cover1
i3 - March/April 2017 - Cover2
i3 - March/April 2017 - Contents
i3 - March/April 2017 - 2
i3 - March/April 2017 - 3
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i3 - March/April 2017 - Cover3
i3 - March/April 2017 - Cover4
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