i3 - May/June 2017 - 14
Tech
By Susan Schreiner
C 4 T R E N DS
Tech Meets
Beauty
and Fashion
E
ighty years after the famous movie
quote "Mirror, mirror on the wall..."
was uttered in Snow White, this
phrase has an updated twist. Technology
including IoT, sensors, virtual and augmented
reality as well as artificial intelligence (AI)
now analyze problems, correct imperfections
and teach proper techniques to enable one
to become the "fairest in the land."
The BeautyTech landscape is transforming
to let consumers access insights and enhancement action plans in their homes. BeautyTech is
also about retail technology, and offering consumers new ways to see themselves, on-demand
personalization of clothing and making the
shopping experience easier.
Products ranging from shoes that detect
radiation and record conversations to life
sensing trendy bracelets that read your vital
signs on a smartphone to stylish clothes that
monitor movement whether at the gym or
an aging relative at home are in development.
Technology is taking beauty and style to new
heights at home and in-store. It will be interesting to watch how AI, VR and the IoT integrate in a connected, measured and analyzed
future where tech meets beauty and fashion.
BEAUTY TECH AT CES 2017
Here is a sample of a few
new products that offer
features previously reserved
for expensive clinical
or dermatologist visits.
14
MAY/JUNE 2017
Kérastase Hair Coach
The Kérastase Hair Coach introduced at CES 2017 is the result of a three-way partnership
between the L'Oréal technology incubator, Withings' smart technology and Kérastase, L'Oréal's
luxury hair-care brand. This battery-powered brush contains a sensor that knows whether hair
is wet or dry; analyzes the effects of heat (like straighteners) and products (like dye) on the hair's
health; and an accelerometer and gyroscope to measure the force of brush strokes. Bluetooth
and Wi-Fi connectivity upload this information to an app, which analyzes the statistics and provides recommendations. This is one of five products developed through L'Oréal's Tech incubator.
L'Oréal believes its cosmetics should be connected and personalized. kerastase-usa.com
I T I S I N N O VAT I O N
http://www.kerastase-usa.com
i3 - May/June 2017
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