i3 - July/August 2017 - 25

I 

n Ethiopia an Eritrean refugee treks through the desert
with the goal of witnessing something she's never seen
before: a video featuring other Eritreans speaking their
native language of Tigrinya. It was created by others like
her - shot and edited in an Ethiopian refugee camp.
The video aims to teach her and her community the
importance of proper sanitation and hygiene.
Open communication is the most powerful tool we have.
In 2011 the world watched as people shared video and images
on the internet that played a major role in toppling the
Tunisian government. Shortly after, citizens armed with
smartphones and an internet connection ousted government
leaders in Egypt, Libya and Yemen.
Unfortunately, those whose lives need change the most are
outside the reach of social media, the internet as a whole and
often electronic media.
U2's Bono coined the term "stupid poverty" to describe
poverty that is a result of problems with simple solutions.
Humans produce more food than can be consumed, yet children die every day with empty bellies. In 2014 West Africa
had an Ebola epidemic, which was worsened by the fact that
the population didn't know the meat they were serving their
family was killing them.
Basic education can solve many problems created by stupid
poverty. The challenge is educating people and presenting the
information in a way that inspires real behavior change.

OMPT

Well-intentioned citizens of the developed world are eager to
help, but behavior-changing education that comes from outsiders is not always welcome. The non-profit One Mobile
Projector per Trainer (OMPT) has found that beneficiaries of
behavior-changing education are more likely to be receptive
when the message comes from people within their own community who speak their language.
Matthew York founded OPMT in 2008. As the publisher
of Videomaker Magazine, York already achieved success
helping the world democratize media by publishing reviews
about consumer video technology. It was 20 years after
establishing Videomaker that York felt a calling toward philanthropic work. He knew democratized media was not
something that only benefits the developed world. Rather,
video as a communication tool is universally effective. Just
because someone isn't used to watching video, doesn't mean

GE

How Technology
Is Providing
Critical Health
Education
to the World's
Poorest Nations
By Mike Wilhelm


http://www.ompt.org http://www.ompt.org

i3 - July/August 2017

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Contents
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i3 - July/August 2017 - Cover2
i3 - July/August 2017 - Contents
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