i3 - July/August 2017 - 46

Business
CT R E P O RTS

Reimagining
Imaging at CES

ecognizing that a continued path
to innovation is paved with creative
new business solutions, Canon U.S.A.
unveiled a new concept that reflects its vision for
future success at CES 2017. Moving beyond the
typical "touch-and-try" product showcase and
demonstration stage, Canon transformed CES
into an inviting venue to attract visionaries and
cultivate future opportunities for new business.

With more than 180,000 attend- solutions powered by Canon
technology. "Our intent was to
ees, CES is the prime global
demonstrate the diverse and
venue for connecting with
"future thinkers" such as entre- changing nature of imaging
and show what is possible
preneurs, startups, engineers
beyond the traditional use of
and technology companies of
every description. Many of these a camera, camcorder or inkjet
thinkers are people with innova- printer, which is why we chose
tive ideas who just need support the theme 'Visionaries Welcome,'"
to make them a reality. At CES, Peck said.
Immediately upon entering
Canon initiated collaborative dialogues with many new potential the booth, you could see and
feel the difference in energy.
B2C and B2B partners. The
Guests had an opportunity to
response to Canon's message
look at how Canon technolowas overwhelmingly positive,
gies have powered commerevidenced by the huge crowds
that packed its booth through- cially viable products that
enable businesses to be more
out the show.
productive and offer end-users
"At CES 2017, we boldly and
unique imaging experiences.
proudly positioned Canon as
a capable and willing solutions The message was clear: Canon
remains at the forefront of an
provider," said Eliott Peck,
ever-evolving imaging industry
executive vice president and
by continually developing highgeneral manager, Imaging
Technologies and Communica- quality products that meet the
tions Group, Canon U.S.A. Peck needs and demands of its consumer, professional and indusexplained that Canon has so
trial bases. Moreover, Canon's
much to offer potential partmanufacturing and research
ners including; superb optics;
capabilities, supthe highest qualport infrastructure
ity sensors;
Canon has
and technology
unmatched service and supso much to lead to the cultivaport; top global
offer potential tion of ideas for
future thinkers
brand status and
partners
with a vision.
infrastructure for
Powered by
engineering; and
Canon technolodevelopment
gies, partners such as Solidiphy,
and manufacturing. "Everything Canon does is designed to FoxTales, StyleShoots and Card
Isle demonstrated how Canon
help inspire people to shape
and share their vision," he said. and its partner solutions have
the potential to open up many
For the first time at CES,
Canon highlighted key "vision- avenues for new business and
user engagement including
aries" who have brought to
sporting venues, shopping
market unique imaging

CTA EVENTS
Innovate!
and
Celebrate

CES
Unveiled
Paris

October 9-11
San Francisco, CA

JULY/AUGUST 2017

CES
Unveiled
Amsterdam

CT
Hall of
Fame Dinner

CES
Unveiled
New York

CES®
2018

October 24

October 26

November 7

November 9

January 9-12

Paris, France

The Netherlands

New York, NY

Las Vegas, NV

FOR MORE
INFORMATION
on CTA
events, call
703-907-7600
or visit CTA.tech.

I T I S I N N O VAT I O N

http://www.canon.com http://CTA.tech

i3 - July/August 2017

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