Business STATS A N D FACTS FREQUENCY OF SOCIAL MEDIA BEHAVIOR A Look at Chinese Online Behavior 47% CTA's new consumer study, Digital Lifestyles in China, dives into the Chinese online realm to explore consumer behaviors in three key areas: social networks, video content consumption and shopping preferences. 31% IMPACT OF SOCIAL MEDIA Very negative Somewhat negative No impact Somewhat positive Very positive 4% 5 5% 7 17 17 32 34 42 Primarily personal purposes 72% 16 18 23% 19 21% 19 26 33 34 Message with friends 11 Like other users' activities 18 Comment on other users' activities 25 27 33 Play games 16% 17 36 30 Share pictures 14% 21 32 32 Post a status update 37 Equally for business and personal purposes Primarily business purposes 2% Once a week or less A few times a week Once a day Several times a day 26% Social Media Usage Frequency Of Streaming Video Content Watch online 12% 47 40 52 JULY/AUGUST 2017 Online Vs. Store Shopping Preference I strongly prefer to shop online Live stream 18% I somewhat prefer to shop in stores 7 I strongly prefer to shop in stores 2 27% 47 Once a week or less Several times a week Daily I somewhat prefer to shop online 43 26 Source: CTA Market Research I have no preference 29 I T I S I N N O VAT I O N