i3 - September/October 2017 - 19
SMART TVS
T
his year marks a crossover for the
"connected TV" business. It's the first
time that "smart TV" sets with builtin internet access capabilities will
outsell set-top boxes that allow
viewers to watch web-delivered programs on their existing flat-panel considerations during the first part of this
screens. It also means that smart TV sets year, with 18 percent putting connectivity
are a step closer to becoming the control as the number one feature.
hub for smart home services including
Meanwhile, Steve Koenig, CTA's senior
security, energy, appliance management director of market research, sees the
and even nursery monitoring.
boom in smart TV adoption in the context
Moreover, as TV displays become more of the devices' role as smart home hubs.
functional - including features such as "We are now at the inflection point in the
4K Ultra High Definition and High growth of smart homes and the home ecoDynamic Range - the value of operating systems, which has flourished in the past
systems and internet access are even few years," Koenig says. He believes that
more integral in the next wave of televi- the TV is a natural "command center"
sion sets, according to CTA.
since smart TVs enable viewers to con"Smart TV adoption has been increas- solidate activities on a single screen. He
ing at a 13 percent CAGR [compound points to the 267 percent growth of interannual growth rate] during the past six net-enabled TV devices during the past
years," explains Glenn Hower, senior four years as a prelude to the next wave of
analyst at research firm Parks Associates. adoption, noting homes with smart TV
"Connectivity has become an important sets average about 1.7 sets now.
factor at purchase." He says that 54 per"Consumers abhor complexity, but
cent of U.S. flat-panel TV customers from they embrace options," Koenig adds.
broadband households ranked internet "More consumers are anchoring to smart
access as one of the top three purchase TV platforms because they have all the
major video streaming services" plus
they provide access to personal internet-related features.
TV manufacturers have identified similar
values and have been adapting their
BY
smart TV capabilities to meet consumer
preferences. "People are interested in
GARY ARLEN
CTA.tech/i3
SEPTEMBER/OCTOBER 2017
19
http://www.cta.tech.com
i3 - September/October 2017
Table of Contents for the Digital Edition of i3 - September/October 2017
Contents
i3 - September/October 2017 - Cover1
i3 - September/October 2017 - Cover2
i3 - September/October 2017 - Contents
i3 - September/October 2017 - 2
i3 - September/October 2017 - 3
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i3 - September/October 2017 - Cover3
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