i3 - September/October 2017 - 4

Editor's Note
I T I S I N N OVAT I O N
PRESIDENT AND CEO

Gary Shapiro

SENIOR VICE PRESIDENT

Jeff Joseph

EDITOR-IN-CHIEF

Cindy Loffler Stevens
MANAGING EDITOR

Mark Chisholm

On the Brink

With companies gearing up to
exhibit at the upcoming CES Unveiled
Paris, we look at some tech developments in France. We also have
4

SEPTEMBER/OCTOBER 2017

Jeremy Snow

DIRECTOR,
MARKETING

MANAGER,
CREATIVE DIRECTION

SENIOR CREATIVE
MANAGER

ADVERTISING MANAGEMENT

Jenni Moyer

John Lindsey

We have all experienced déjà vu moments, or another
shared occurrence where we feel like we are on the brink
of something colossal. A quote from the late Steve Jobs
sums up the perception that many of us have experienced.
Jobs said, "Everyone here has the sense that right now is
one of those moments when we are influencing the future."
ith so many tech
advances full of promise,
new business models are
being created. For example, just look at the innovation in smart
TVs and how they are becoming the
control hub for smart home services
like security, energy and appliance
management. And read our feature
on how the rollout of 5G cellular technology will dramatically impact the
way vehicles communicate with each
other and everything around them.
We also view disruption from a new
insurance company called Lemonade
that is challenging traditional insurers
by using a bot named Jim, powered
by artificial intelligence (AI), to process
claims. The company founders built
the company on AI and algorithms
that allow customers to apply for
a policy using their smartphone with
approval granted in as little as 90 seconds. Clearly the acceleration of technology is poised to continue to
change our lives creating efficiencies
we could not have imagined before.

EDITORIAL ASSISTANT

a snapshot at some novel toys aimed
at helping to prepare and educate
young people for a future where
robots imbued with AI and machine
learning will change our work paradigm. And "A Technology to Watch"
focuses on how electric car racing is
expanding new technology. Also in this
issue, CTA President and CEO Gary
Shapiro talks with Congressman Kevin
McCarthy about some key issues
affecting the tech industry and even
a little trivia regarding his role in the
popular Netflix show, House of Cards.
And see i3's "Stats and Facts" for
the latest CTA research on how to
develop an advertising strategy for
streaming video. Mark your calendars
for CTA's Innovate! and Celebrate
conference, in San Francisco on
October 9-11. Hope to see you there
as we announce CTA's Innovation
Entrepreneur Award winners and
unveil our Five Technology Trends
to Watch. Please send comments to
cstevens@CTA.tech.

GRAPHIC DESIGNER

Ian Shields

Matt Patchett

Aurelie Cornett
CIRCULATION
MANAGER

Gretchen Mitchler

EDITORIAL CONTRIBUTORS

Gary Arlen, Alan Breznick, Robert Calem, Jack Cutts, John Gaudiosi,
Steve Koenig, Natalie Hope McDonald, Allan Richter,
Ron Schneiderman, Steve Smith, Susan Schreiner, Murray Slovick
EDITORIAL ADVISORY BOARD

Kari Aakre, Intel; Dave Arland, Arland Communications;
Sally Washlow, Cobra; Peter Brinkman, Casio; Gabriele Collier,
HDMI; Kristen Cook, BDS Marketing; Danielle Deabler, NPR Labs;
John Dunstan, Netgear; Sean Durkin, Dolby Laboratories Inc.;
Peter Fannon, Panasonic/Matsushita; Bill Kircos, Intel; Bill Leebens,
LM&M; Chris Loncto, Sharp Electronics Corp.; Daniel Pidgeon,
Starpower; Jim Reilly, Panasonic; David Steel, Samsung;
John Taylor, LG Electronics
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ASSOCIATE CREATIVE DIRECTOR

PRODUCTION TECHNOLOGY

Courtney Eltringham

Cheryl Beaver,
Andy Gulczynski

SENIOR DESIGNER

Eric Anderson
PHOTO EDITOR

Diane Rice

SENIOR
PROJECT MANAGER

Wesley Bresette

It Is Innovation (i3) is published as a service to the members of the
Consumer Technology Association (CTA) and to key players in the consumer
technology industry. CTA represents more than 2,200 U.S. manufacturers
of audio, video, digital imaging, accessories, mobile electronics, home
networking, wireless communication, information technology and multimedia
products that are sold through consumer channels.
The opinions expressed in articles are those of the authors and not necessarily
those of CTA. Comments, questions and letters to the editor are welcome.
Address responses to: It Is Innovation (i3), Consumer Technology Association,
1919 South Eads St., Arlington, VA 22202, tel: 703 907 7600.
© 2017 Consumer Technology Association
Articles from this issue may be reproduced in whole or in part,
provided full credit is given to CTA.
CES® and International Consumer Electronics Show®
are trademarks owned by CTA.
It Is Innovation (i3) (USPS 022897 Vol. 5, No. 5) is published bi-monthly by the
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ISSN 23257350

Cindy Loffler Stevens,
Editor-in-Chief
I T I S I N N O VAT I O N

John Lindsey

Kevin McCarthy,
myself, Tiffany
Moore, and Gary
Shapiro on the Hill.

http://www.cta.tech/innovate http://www.cta.tech/innovate http://www.cta.tech.com http://www.CES.tech.com

i3 - September/October 2017

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