i3 - November/December 2017 - 32

JANUARY 9-12, 2018
LAS VEGAS, NV

Making Connections
at CES 2018

DESIGN AND
SOURCE

Market-disrupting startups
and global brands alike flock
to CES. The Design and
Source Marketplace was born
from this idea and exemplifies
what it means to be a global
platform for innovators of all
sizes. This exhibit area is
devoted to collaboration and
strategic partnerships, and is
the place companies can find
the best in product design,
product sourcing and
product-to-market strategies.
Always looking to make
business easier for senior
level executives, CES is where
people connect and deals
are made across industries,
from manufacturers and
developers to executives
and buyers. The Design and
Source Marketplace fulfills
this promise.

SMART CITIES

Experience the next wave of
connectivity in the Smart Cities
Marketplace, a new dedicated
exhibit area covering 3,200
square feet of the show floor.
This Marketplace will house the
latest in smart technologies that
make cities more efficient, sustainable and responsive. Already
a hotspot for cutting edge connectivity, CES is where attendees can see smart city-enabling
technology in action, from artificial intelligence systems and
data analytics to sensors and
network infrastructures. Companies set to exhibit include Berlin
Partner of Business and Technology, Hisense, Intel, Qualcomm
and Ujet Vehicles (electric smart
scooter shown above).
Listen to experts share their
vision for how technology can
improve the cities of the world.
Conference programming
on 5G connectivity, public
and private partnerships and
the growing role of information
technology in economic competitiveness will kick start a new
generation of urban development. CTA predicts that there
will be at least 88 smart cities
worldwide by 2025, making the
need for a sustainable way of
life a compelling conversation.

CES 2018 will showcase the best technology has to offer
and then some. As technology shapes the world, improves
our cities and connects us in ways that were unimaginable
a few decades ago, it is opening up new opportunities.
32

NOVEMBER/DECEMBER 2017

CES covers the entire technology ecosystem including
artificial intelligence, driverless cars, drones, health
and fitness, sports tech, connected smart home technology and the Internet of Things that will continue
to grow thanks to 5G networks. These technologies are
changing the world.
Ultra High-Definition 4K (4K UHD) is gaining
traction with its demonstrably better picture quality
and sales of 13 million units valued at $10 billion.
Other exciting new technologies like High Dynamic
Range (HDR) and Wide Color Gamut (WCG) enhance
all aspects of an excellent television picture in addition
to the increased pixels of 4K UHD.

Groundbreaking CES Marketplaces

These unique exhibit areas group new technologies
and feature up-and-coming products, services and
companies and showcase new technology ranging from
cybersecurity and robotics to smart homes and 3D printing. For example, virtual reality (VR), augmented reality
(AR) and gaming will be prominent on the show floor.
From Google Cardboard to the Oculus Rift to
Pokémon GO, virtual and augmented reality are becoming real for consumers. Travel companies can now give
vacation planners a preview of their final destination.
Real estate agents can show remote homes to clients
and media companies can immerse audiences in stories
in a new way. Exhibitors will showcase the next wave
of immersive multimedia for VR systems and environments in the Gaming & Virtual Reality Marketplace,
including KODAK PIXPRO Digital Cameras & Devices,
Carl ZEISS, AG - ZEISS Multimedia Devices, Royole
Corp., Vrtify and GIROPTIC. And the new Augmented
Reality Marketplace will feature new, disruptive technologies that will change how we learn, with exhibitors
such as Sony Electronics, Osterhout Design Group
and Occipital Inc.
Drones continue to reach new heights - the result
of the marriage of unmanned aircraft combined
with the action camcorder. Cutting-edge smartphone
technology is also a key catalyst in driving the drone
industry from companies like Qualcomm with its
Snapdragon platform. The cost of MEMS, accelerometers and gyroscopes has dropped, while cheap and
powerful microcontrollers are enabling low-cost and
powerful navigational control systems, encouraging
a surge in drones.
I T I S I N N O VAT I O N

http://www.CES.tech

i3 - November/December 2017

Table of Contents for the Digital Edition of i3 - November/December 2017