i3 - January/February 2018 - 37

DnaNudgeBox located in the retail store. Finally, as new cartridges are introduced, say for hair care or skin care, the
same DnaNudgeBox can easily be used to determine a wider variety of best personal shopping practices.
the booth with their DNA results. Jill Gilbert, producer of The Digital Health Summit at CES, said she felt a visceral
reaction to the product and how it both respected consumer privacy but helped consumers make better shopping
choices.
CTA's CEO Gary Shapiro caught up with Chris Toumazou and said: "The ability to eat the right things based on our
personal genetic makeup is a powerful concept. DnaNudge struck me because it's something you can use right
- through avoiding more processed, often pricier foods - and they might well be attracted to the store for the
personalized service it brings."

See DnaNudge in action at Booths
43028 and 52717 in Sands Expo.

HOW TO GET A NUDGE
Image 1. Today you can walk into a supermarket chain in the UK. You're given a
swab to gather some of your cheek saliva in a simple swipe. Your saliva is spread
causes a reaction that extracts and breaks up the DNA.

sugar and carb tolerance.
Image 3 and 4. The cartridge with the saliva
smeared across its surface is inserted in the
"blackbox" DNA genotyping machine (the
DnaNudgeBox).
Image 5. After 15 minutes the consumer returns to DnaNudgeBox and places their
mobile phone on the device so that the output of the cartridge's 40 wells are captured
as an image on the phone.
Image 6. The DnaNudge app translates the mobile phone image into easy-tounderstand analysis. This screen shows information from the "nutrition cartridge"
which tells you about your metabolic health (such as obesity), food sensitivities (such
as lactose), and your metabolism of macro- and micronutrients (such as saturated fat,
carbohydrates, salt) and more. Then, by pointing your phone at any grocery item's
barcode in the store, the database looks at your DNA vs. the nutritional makeup of the
product. If you get a "thumbs up" you're good to purchase. If you get a "thumbs down"
you may want to look for a better suited product.

built in, just in case you want to leave the smartphone behind and opt for a stylish DnaNudgeBand.



Table of Contents for the Digital Edition of i3 - January/February 2018

Contents
i3 - January/February 2018 - Cover1
i3 - January/February 2018 - Cover2
i3 - January/February 2018 - Contents
i3 - January/February 2018 - 2
i3 - January/February 2018 - 3
i3 - January/February 2018 - 4
i3 - January/February 2018 - 5
i3 - January/February 2018 - 6
i3 - January/February 2018 - 7
i3 - January/February 2018 - 8
i3 - January/February 2018 - 9
i3 - January/February 2018 - 10
i3 - January/February 2018 - 11
i3 - January/February 2018 - 12
i3 - January/February 2018 - 13
i3 - January/February 2018 - 14
i3 - January/February 2018 - 15
i3 - January/February 2018 - 16
i3 - January/February 2018 - 17
i3 - January/February 2018 - 18
i3 - January/February 2018 - 19
i3 - January/February 2018 - 20
i3 - January/February 2018 - 21
i3 - January/February 2018 - 22
i3 - January/February 2018 - 23
i3 - January/February 2018 - 24
i3 - January/February 2018 - 25
i3 - January/February 2018 - 26
i3 - January/February 2018 - 27
i3 - January/February 2018 - 28
i3 - January/February 2018 - 29
i3 - January/February 2018 - 30
i3 - January/February 2018 - 31
i3 - January/February 2018 - 32
i3 - January/February 2018 - 33
i3 - January/February 2018 - 34
i3 - January/February 2018 - 35
i3 - January/February 2018 - 36
i3 - January/February 2018 - 37
i3 - January/February 2018 - 38
i3 - January/February 2018 - 39
i3 - January/February 2018 - 40
i3 - January/February 2018 - 41
i3 - January/February 2018 - 42
i3 - January/February 2018 - 43
i3 - January/February 2018 - 44
i3 - January/February 2018 - 45
i3 - January/February 2018 - 46
i3 - January/February 2018 - 47
i3 - January/February 2018 - 48
i3 - January/February 2018 - 49
i3 - January/February 2018 - 50
i3 - January/February 2018 - 51
i3 - January/February 2018 - 52
i3 - January/February 2018 - 53
i3 - January/February 2018 - 54
i3 - January/February 2018 - 55
i3 - January/February 2018 - 56
i3 - January/February 2018 - 57
i3 - January/February 2018 - 58
i3 - January/February 2018 - 59
i3 - January/February 2018 - 60
i3 - January/February 2018 - 61
i3 - January/February 2018 - 62
i3 - January/February 2018 - 63
i3 - January/February 2018 - 64
i3 - January/February 2018 - 65
i3 - January/February 2018 - 66
i3 - January/February 2018 - 67
i3 - January/February 2018 - 68
i3 - January/February 2018 - 69
i3 - January/February 2018 - 70
i3 - January/February 2018 - 71
i3 - January/February 2018 - 72
i3 - January/February 2018 - 73
i3 - January/February 2018 - 74
i3 - January/February 2018 - 75
i3 - January/February 2018 - 76
i3 - January/February 2018 - 77
i3 - January/February 2018 - 78
i3 - January/February 2018 - 79
i3 - January/February 2018 - 80
i3 - January/February 2018 - 81
i3 - January/February 2018 - 82
i3 - January/February 2018 - 83
i3 - January/February 2018 - 84
i3 - January/February 2018 - 85
i3 - January/February 2018 - 86
i3 - January/February 2018 - 87
i3 - January/February 2018 - 88
i3 - January/February 2018 - 89
i3 - January/February 2018 - 90
i3 - January/February 2018 - 91
i3 - January/February 2018 - 92
i3 - January/February 2018 - 93
i3 - January/February 2018 - 94
i3 - January/February 2018 - 95
i3 - January/February 2018 - 96
i3 - January/February 2018 - 97
i3 - January/February 2018 - 98
i3 - January/February 2018 - 99
i3 - January/February 2018 - 100
i3 - January/February 2018 - 101
i3 - January/February 2018 - 102
i3 - January/February 2018 - 103
i3 - January/February 2018 - 104
i3 - January/February 2018 - 105
i3 - January/February 2018 - 106
i3 - January/February 2018 - 107
i3 - January/February 2018 - 108
i3 - January/February 2018 - Cover3
i3 - January/February 2018 - Cover4
http://www.nxtbook.com/nxtbooks/manifest/i3_20190708
http://www.nxtbook.com/nxtbooks/manifest/i3_20190506
http://www.nxtbook.com/nxtbooks/manifest/i3_20190304
http://www.nxtbook.com/nxtbooks/manifest/i3_20190102
http://www.nxtbook.com/nxtbooks/manifest/i3_20181112
http://www.nxtbook.com/nxtbooks/manifest/i3_20180910
http://www.nxtbook.com/nxtbooks/manifest/i3_20180708
http://www.nxtbook.com/nxtbooks/manifest/i3_20180506
http://www.nxtbook.com/nxtbooks/manifest/i3_20180304
http://www.nxtbook.com/nxtbooks/manifest/i3_20180102
http://www.nxtbook.com/nxtbooks/manifest/i3_20171112
http://www.nxtbook.com/nxtbooks/manifest/i3_20170910
http://www.nxtbook.com/nxtbooks/manifest/i3_20170708
http://www.nxtbook.com/nxtbooks/manifest/i3_20160102
http://www.nxtbook.com/nxtbooks/manifest/i3_20160304
http://www.nxtbook.com/nxtbooks/manifest/i3_20160506
http://www.nxtbook.com/nxtbooks/manifest/i3_20160708
http://www.nxtbook.com/nxtbooks/manifest/i3_20170506
http://www.nxtbook.com/nxtbooks/manifest/i3_20170304
http://www.nxtbook.com/nxtbooks/manifest/i3_20170102
http://www.nxtbook.com/nxtbooks/manifest/i3_20161112
http://www.nxtbook.com/nxtbooks/manifest/i3_20160910
http://www.nxtbookMEDIA.com