i3 - January/February 2018 - 56

INTERVIEWS ON THE

Future of MEDIA
By James Kotecki

If you want to understand how leaders in media, marketing and
advertising think about their changing world, then you don't
want to miss the interviews coming from the ARIA convention
center during CES 2018. For the second year, the C Space
Influencer Studio will highlight notable voices from C Space,
the section of CES that's built around content and creativity.
In videos that CES will distribute during and after the show,
executives and experts will explore what today's technology

STEVE SWARTZ
PRESIDENT AND
CEO OF HEARST
AT HEARST, A STORIED PAST IS
THE FUTURE'S FOUNDATION
Steve Swartz is the president and CEO of
Hearst, a company that's been in the content business since William Randolph
Hearst took over the San Francisco
Examiner in 1887. The company's portfolio
now includes more than 360 businesses,
from newspapers and magazines to television stations and business data providers.
56

JANUARY/FEBRUARY 2018

trends mean for their businesses and industries. The Influencer
Studio will be at the center of C Space on a can't-miss stage in
the main hallway. The conversations will illuminate the insights
and ideas shaping 2018 and beyond.
In fact, the conversation has already started. As a preview of the
Influencer Studio, i3 chatted with three executives you might see
at C Space. Read on to see how each leader is facing the future.
Interviews have been edited and condensed.

How do you absorb new companies into the longstanding organization that is Hearst?
We have a history of moving into adjacent fields and finding new pockets of
growth. William Randolph Hearst started with a single newspaper but
quickly raced across the country to jump into the New York City newspaper
market. He then covered some 20 percent of the country with newspapers,
and decided that magazines looked like a great adjacent growth business.
Before he died he bought one of the first television stations.
It's part of our culture to look for new entrepreneurs and new talent - never
to give up on a business we've been in for a long time, but to help that
business build while looking for new opportunities. That reputation helps
us with faster-growing entrepreneurial companies that want a good home.
Our 130 years gives us an impressive calling card.
What technologies are you looking at for future business expansions?
Our Chief Technology Officer Phil Wiser and his team are looking at how
I T I S I N N O VAT I O N



Table of Contents for the Digital Edition of i3 - January/February 2018

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