i3 - January/February 2018 - 78

Everything's

On

Gracenote Connects Consumers
with Content in an Age of Abundance

78
80

JANUARY/FEBRUARY
JANUARY/FEBRUARY 2018
2018

perfectly matches your mood and the
moment. But how can you be sure
you'll ever find it?
Curated Consumption
Content creators, advertisers, and
subscription services all have a strong
interest in solving this problem.
Clearly, the traditional model of
appointment consumption, based on
the notion of "showing up when we
tell you to," is a relic of a time when
entertainment choices were far more
limited.
Today, digital interfaces make it easy
for consumers to find content they
already know about. But if browsing

is limited to a set of broadly-defined
genres like comedy or reality for TV
or country or hip-hop for music, users
can't efficiently find new content that
they are likely to love.
A digital model based on generic
user data - knowing that The Big Bang
Theory viewers often watch Young
Sheldon or that Beyoncé fans are likely
to enjoy Rihanna - may improve
on the generic browsing experience.
But the wisdom of the crowd is, by
definition, impersonal. Today's entertainment services have an opportunity
to do more for content discovery.
Imagine having a best friend who
has listened to every piece of music
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SELEZENJ; SAKKMESTERKE

SPONSORED

I

n 1992, Bruce Springsteen released
a song about cable television. After
a night of fruitlessly changing
stations, the song's narrator is dismayed to find that he has "57 Channels
(And Nothin' On)." Twenty five years
later, technology has turned The Boss's
problem on its head. Consumers now
have, essentially, an infinite number of
channels. Today, everything's on.
Netflix planned to produce 1,000
hours of original content for 2017
alone. Spotify boasts 30 million songs.
And those are just two platforms. With
such a staggering wealth of content,
you can be certain that there is a TV
show, movie or song in existence that



Table of Contents for the Digital Edition of i3 - January/February 2018

Contents
i3 - January/February 2018 - Cover1
i3 - January/February 2018 - Cover2
i3 - January/February 2018 - Contents
i3 - January/February 2018 - 2
i3 - January/February 2018 - 3
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i3 - January/February 2018 - Cover3
i3 - January/February 2018 - Cover4
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