i3 - March/April 2018 - 26

2018 A Catalyst for Innovation
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BEST IN TECH

SMART CITIES

CAR TECH

EUREKA PARK

Innovations in AI, UX,
HMI, self-driving cars
and electrification
By Robert E. Calem

CAR
TECH
AUTOMAKERS AND THEIR TECHNOLOGY

partners debuted a wide range of
innovations at CES 2018, but altogether highlighted four overarching
themes set to converge in the
years ahead: artificial intelligence
(AI), user experiences (UX) and
human-machine interfaces (HMI),
self-driving cars, and electrification.
These were evident in both concept
cars and actual production vehicles as
well as in traditional display
form, scattered throughout exhibits
inside the Las Vegas Convention
Center, at outdoor lots surrounding it,
and at other venues.
Keynote presentations by the
CEOs of Intel Corp. and Ford Motor
Co. - Brian Krzanich and Jim
Hackett - captured it all in broad
terms while also revealing companyspecific developments.
"People have been writing about
artificial intelligence since the 1950s,"
said Intel's Krzanich. "But what we're
seeing emerge today is a rush of

Brian Krzanich
CEO of Intel Corp.

PRESENTATION:
Data is the Foundation
of Innovation

26

MARCH/APRIL 2018

breakthroughs using data and AI,"
including self-driving vehicles, he
said. "We're just beginning to push
the envelope." Particularly in the
realm of self-driving cars, he declared,
"it's not an exaggeration to say that
the rise of autonomous cars will be
the most ambitious data project of
our lifetime," adding that its significance extends to its societal impact
by preventing fatal car accidents, saving commuters' time and lowering
fuel expenses.
Ford's Hackett said in his keynote,
"Now, with the power of AI and the
rise of autonomous and connected
vehicles, for the first time in a century, we have mobility technology
that won't just incrementally improve
the old system, but can completely
disrupt it. The systems design challenge we have today is to take the passion that exists in our vehicles, feather
in the new and ever-evolving technology, and interpret that technology in
a human-centered way."

ON DATA:

"It's not an exaggeration to say
that the rise of autonomous cars
will be the most ambitious data
project of our lifetime."

CARS SEE BETTER,
GET SMARTER
Among the CES exhibitors that presented self-driving car technologies
were Mobileye (a maker of self-driving hardware and software systems
that Intel acquired last year),
Leddartech and Bosch.
Mobileye announced a new selfdriving car computing architecture
built around two instances of its
forthcoming EyeQ5 system-on-achip (SOC), and an Intel Atom processor mated to proprietary software,
which works with cameras, LiDARs
and radars to enable semi- and
fully-autonomous (Levels 3, 4 and 5)
vehicles. It will be installed in
100 test cars this year, and is
expected to be integrated in BMW's
upcoming iNext car in 2021.
The company also announced partnerships with Volkswagen, BMW,
Nissan and Chinese automaker
SAIC to develop HD maps this year

Amnon Shashua

Co-founder and CTO
of Mobileye, an Intel Company
PRESENTATION:
A Conversation on
Transportation in the U.S.

I T I S I N N O VAT I O N
i3 - March/April 2018

Table of Contents for the Digital Edition of i3 - March/April 2018
