i3 - March/April 2018 - 48

Business

By Steve Smith

R E TA I L ST R AT EG I E S

A Tipping Point for
Life-Changing Technologies

E

lectronic technology has taken colossal leaps in the past
40 years since I first began covering tech, and it now
impacts just about every human activity. This year's CES
included the introductions of many technologies and devices
that provide a vision of what the immediate future will look like.
Thanks to developments in 5G, AI, VR and IoT, 2018 will
be a tipping point for a host of societal changing technologies.
Here are a handful of the companies I visited at CES that, at
the very least, will educate consumers about the technological
revolution that is happening now.

HiberSense is a personalized climate control
system which provides homeowners with
HVAC automation and control for individual
rooms, using a mobile app that lets users
set their preferences and view system
usage. It analyzes data from wireless vents
to control room temperature and the airflow
to each room while the HiberSense thermostat controls the HVAC system. HiberSense
says it can save up to 40 percent in heating
and cooling, and it is an "easy retrofit"
with homes that have a forced-air HVAC.

BrainCo, founded three years ago less
than a mile from Harvard University, develops "brain-machine interface (BMI) platform technologies for the education and
health care markets." The Focus
headband is said to accurately
TouchPoints techmonitor, analyze and visualize
nology transfers
brainwaves. "Together with neualternating vibrarofeedback training techniques,
tions to alter the
body's response to this product is used in the edustress and anxiety. cation market to help teachers
understand student engagement
and also help students increase their
study habits," BrainCo explains. It may
sound like science fiction, but the technology is being used today.

TouchPoints, founded by neuropsychologist Dr. Amy Serin and child advocate Vicki Mayo in 2015, brings relief
to people who suffer from stress and anxiety. TouchPoints devices can be worn
on wrists or clipped to clothing and use
Bi-Lateral Alternating Stimulation Tactile
(BLAST) technology, transferring alternating vibrations to alter the body's response
to stress and to restore homeostatic nervous system functioning. TouchPoints
are said to overcome anxiety, focus issues
and sleep problems, and have been
reported to help cope with conditions
like Parkinson's, Autism and ADHD.
48

MARCH/APRIL 2018

Transdev developed i-Cristal, an electric
and fully autonomous shuttle designed for
"tomorrow's shared mobility." The 16 passenger vehicle uses Transdev's Universal
Routing Engine adapted for fixed-line services and is fully charged in 90 minutes.
By mid-year Rouen, France will be the first
location in Europe to deliver an "on-demand
mobility service" operated using five fully
electric and autonomous vehicles on open
roads thanks to Transdev. The service will
serve three routes totaling 6.5 miles and
17 stops. The fleet will include four Renault
Zoe cars - two with Renault's and two with
Transdev's autonomous driving technology.

L'Oreal USA is introducing UV Sense, "the
first battery-free wearable electronic UV
sensor," and a limited-edition My UV Patch
to provide consumers with "crucial information about their individual ultraviolet (UV)
exposure levels." According to global
VP Guive Balooch, the goal was to "create
something that blends problem-solving
technology with human centered design."

There are many more examples of
ways that technology is transforming
society. Products you never thought your
company would sell, manufacture or
use to operate your businesses - and
as a consumer you thought you'd never
use - may soon become part of your
everyday life. In an industry that thrives
on innovation and disruption, this year
may turn out to be the most innovative
and the most disruptive ever.
I T I S I N N O VAT I O N


https://hibersense.com/ http://www.brainco.tech/#/ http://www.lorealusa.com/ https://thetouchpointsolution.com/ https://www.transdev.com/en/

Table of Contents for the Digital Edition of i3 - March/April 2018

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