i3 - March/April 2018 - 52

Business
STATS A N D FACTS

Smart Bets on
Artificial Intelligence

RETAILERS EXPERIENCE THE
TANGIBLE BENEFITS OF AI
49%

Cost Saving
44

Increased Productivity
43

Increased Revenue
40

As witnessed at CES 2018, artificial intelligence (AI) has become one of the biggest
trends in consumer technology today. In the recent edition of CTA's U.S. Consumer
Technology Sales and Forecasts, shipments of smart speakers - one of the most
prevalent examples of the implementations of AI - are forecast to increase more
than 60 percent in 2018. And in its recent study, The State of AI, CTA examines
the growth of artificial intelligence for enterprise, retail and consumer applications.

More Informed Business Decision Making
39

Faster Resolution of Business Problems
38

Automated Processes and Tasks
27

Expansion of Employee Knowledge and Skills
26

Faster Delivery of New Products and Services
24

Predictive/Prescriptive Analytics
24

U.S. CONSUMER
TECH CONNECTED
DEVICES

Ability to Design and Test New Ideas with Customers
22

Increase in Innovation

(Retail Sales -Volumes in Millions)
621

671

715

753

776

16

791

Ability to Identify New Revenue Streams
11

8.1%

Attract New High Skill Employees
6.6

Source: CTA Market Research

5.3
3.0

GROWTH:

2016

2017

2018

2019

2020

2.0

COMPANIES PRIMARILY USE
AI FOR IT-RELATED TASKS

2021

Source: CTA Market Research

15%

Automating Call Distribution

U.S. SMART
SPEAKER
SHIPMENTS

(Thousands
of Units)

IT Tasks
Marketing
Tasks
Finance and
Accounting
Tasks
Customer
Service

56.8
52.1
41.2

43.6

15

Tailoring Promotions
16

Monitoring Social Media Comments
16

Improving Media Buying
16

Using Runbook Automation
17

Financial Trading
27.3

34

Reducing Product Management Work By Automating It
Resolving Users' Technology Problems

2017

2018p

Source: CTA Market Research
52

34

Gauging Internal Compliance

41

7.2
2016

19

Anticipating Future Customer Purchases

MARCH/APRIL 2018

2019p 2020p 2021p

44

Detecting and Deterring Security Instrusions

Source: CTA Market Research
I T I S I N N O VAT I O N

Kyodo News/Getty Images

Apple Inc.'s HomePod,
an artificial intelligence
equipped speaker,
seen in this photo, went
on sale on Feb. 9, 2018,
in the U.S., Britain
and Australia.


http://www.CTA.tech/research

Table of Contents for the Digital Edition of i3 - March/April 2018

Contents
i3 - March/April 2018 - Cover1
i3 - March/April 2018 - Cover2
i3 - March/April 2018 - Contents
i3 - March/April 2018 - 2
i3 - March/April 2018 - 3
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i3 - March/April 2018 - 49
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i3 - March/April 2018 - 52
i3 - March/April 2018 - Cover3
i3 - March/April 2018 - Cover4
http://www.nxtbook.com/nxtbooks/manifest/i3_20190506
http://www.nxtbook.com/nxtbooks/manifest/i3_20190304
http://www.nxtbook.com/nxtbooks/manifest/i3_20190102
http://www.nxtbook.com/nxtbooks/manifest/i3_20181112
http://www.nxtbook.com/nxtbooks/manifest/i3_20180910
http://www.nxtbook.com/nxtbooks/manifest/i3_20180708
http://www.nxtbook.com/nxtbooks/manifest/i3_20180506
http://www.nxtbook.com/nxtbooks/manifest/i3_20180304
http://www.nxtbook.com/nxtbooks/manifest/i3_20180102
http://www.nxtbook.com/nxtbooks/manifest/i3_20171112
http://www.nxtbook.com/nxtbooks/manifest/i3_20170910
http://www.nxtbook.com/nxtbooks/manifest/i3_20170708
http://www.nxtbook.com/nxtbooks/manifest/i3_20160102
http://www.nxtbook.com/nxtbooks/manifest/i3_20160304
http://www.nxtbook.com/nxtbooks/manifest/i3_20160506
http://www.nxtbook.com/nxtbooks/manifest/i3_20160708
http://www.nxtbook.com/nxtbooks/manifest/i3_20170506
http://www.nxtbook.com/nxtbooks/manifest/i3_20170304
http://www.nxtbook.com/nxtbooks/manifest/i3_20170102
http://www.nxtbook.com/nxtbooks/manifest/i3_20161112
http://www.nxtbook.com/nxtbooks/manifest/i3_20160910
http://www.nxtbookMEDIA.com