i3 - May/June 2018 - 12
The BYTON Shared
skills, so it will be getting smarter with each
interaction. It will have the ability to analyze
data from your calendar, location, favorites
and apps, and generate purposeful and
personal advice of next best actions, just like
your personal assistant.
What is your plan for
A At BYTON, we always put safety as the priority, so we will take a
very cautious and gradual approach in applying autonomous driving
technologies to ensure safety. We have been seeking cooperation with
mature partners globally. Now we are working with Bosch on Level 3
autonomous driving capabilities on the production model in 2019. We
have partnered with Aurora, a leading self-driving technology company,
to explore Level 4 and Level 5 technologies, which will allow BYTON to
become one of the very first carmakers to apply Level 4 autonomous
driving to series production cars.
generation smart device for the era of
autonomous driving and shared mobility.
To realize it, we need an innovative hardware solution: the coast-to-coast Shared
Experience Display (SED).
It is 1.25 meters long, 0.25 meters tall.
Replacing the traditional center console of
physical buttons, the display can be controlled via gestures, voice and the Driver
Tablet on the steering wheel. With the SED,
the driver can share the content on the screen
with the co-driver and passengers in back
seats to connect all the passengers in the car
like in a shared living room.
The SED can be divided into three zones
and show different content at the same time.
The one in front of the driver shows pictures
of the rear cameras and information about
speed, battery power, etc. The middle one
is used for the main menu, the navigation
map or phone contacts. The right one is for
the co-pilot seat and can be used mainly for
entertainment and other applications as well.
We have a digital cloud platform, BYTON
Life, to support the content to be displayed
on the SED. It enables seamless connectivity
between the car and other smart device to
sync your data on the SED. BYTON Life will
also have AI and advanced machine learning
BYTON Life will
also have AI and
learning skills, so it
will be getting
smarter with each
Q Will your approach be different for
the U.S. market versus China and the
rest of the world?
A We have a common, global platform for
models to be sold in the U.S. and China.
Our distinctive hardware - including the
Shared Experience Display and Driver Tablet
equipped on all products - is the same. Our
sales strategy will also be consistent in the
global market. Instead of traditional dealerships, we will adopt a direct sales model and
combine online sales with offline stores to
directly reach consumers and build a close
bond with them. In regard to those areas
with highly localized characteristics and
customer preferences, we certainly adopt
different approaches to better meet local
requirements. For example, we will work
on customized mobility solutions with local
partners who know better about the local
mobility environment. And we will collaborate with local third-party app developers to
provide tailor-made content for our BYTON
Life platform to stay closer to our users in
both the U.S. and China.
Q What can we expect from BYTON
at CES 2019?
A We achieved an unprecedented success at CES 2018 and attracted great
attention from all over the world. At the
upcoming CES Asia, we will unveil our
JOB 2 concept car. It's positioned as a
premium mid-sized sedan.
As an innovation-driven technology
startup, we chose CES to launch our products
because it is an iconic event representing the
cutting-edge technology in consumer electronics. And it highly coincides with BYTON's
vision to build a next generation smart device
for the era of autonomous driving and shared
mobility. Therefore, we will continue to leverage the high-quality platform to create more
anticipated and exciting moments for the
I T I S I N N O VAT I O N