i3 - May/June 2018 - 46

Business

By Bobby Baumler

BY T H E N U M B E RS

Smart Speakers Propel
Connected Homes

 S  

urging in popularity, smart speakers like Amazon Echo
and Google Home enable families to shop from their
couches and play their favorite music in every room of
their homes without lifting a finger. While a homeowner may
have had an internet-enabled thermostat or a wireless security
camera, the user experience was far from cohesive. With the
ascension of smart speakers and their voice recognition capabilities and interoperability with connected devices, consumers now
have a simple and affordable way to create a smart home.
Following tremendous growth of 279 percent in 2017, CTA forecasts that more than
43 million smart speakers will ship in
2018, accounting for roughly $3.8 billion

in wholesale revenue. CTA's latest consumer tracker study indicates that nearly
one in four (24 percent) U.S. households
owns a smart speaker. By the end of 2019,

a majority of U.S. households will own a
smart speaker, marking one of the fastest
adoption rates for a consumer technology
product. This translates into record interest for products ranging from door locks
to dishwashers, and double digit growth
for most smart home products in 2018.
CTA forecasts the connected home market will grow by more than 40 percent this
year, reaching nearly $4.5 billion in wholesale revenue. At CES 2018, much of the
smart home category focused on security
and safety products. Leading shipment
growth for smart security includes
increases for smart doorbells (75 percent),
smart door locks (60 percent) and smart
light switches/dimmers (55 percent).
Other connected home security devices
will also experience strong growth, including IP/Wi-Fi cameras (36 percent) and
home security systems (15 percent).

Connected Home:
Forecasted Increase
in 2018 Unit Shipments

Smart Speakers
* 43 million smart speakers forecast
to ship in 2018

* 25% connected thermostats

* Ownership - Nearly one in four
households (HH) (24%) (CTA Quarterly
Tracker survey - Q1 2018)
- 16% of HHs owns one smart speaker
- 5% of HHs own two smart speakers
- 3% of HHs own three or more
smart speakers

* $4.5 billion projected 2018 wholesale
revenue for connected home devices

* $3.8 billion: projected 2018 wholesale
revenue for smart speakers

* 75% smart doorbells
* 60% smart door locks
* 55% smart lightbulbs
* 40% connected home devices

Source: CTA Market Research
46

MAY/JUNE 2018

Meal preparation has never been easier, as
CES exhibitors including Haier (GE
Appliances), LG, Samsung and Whirlpool
offer products that can be controlled via
smart speakers. This includes functionality such as the ability to preheat the oven
when your hands are full or starting the
dishwasher from another room.
Robotic vacuum cleaners can now also
be controlled by smart speakers. CES
exhibitors including Ecovacs (Deebot),
iRobot (Roomba), LG, and Samsung have
new robotic vacuums that can be summoned with a simple voice command to
clean up spills. Such capabilities will support continued consumer adoption with
unit shipments for home robots forecast to
increase by 18 percent this year.
For some consumers, the initial purchase of a smart speaker was led by the
intrigue for controlling a favorite playlist by voice or ordering a gift without
a laptop but now consumers are
unlocking the full capabilities of their
devices. Whether completing daily
chores with smart appliances or monitoring family safety with smart cameras, devices are leading the way for
creating truly connected homes. ■
I T I S I N N O VAT I O N

Daisy-Daisy/Getty Images

Connecting Appliances



Table of Contents for the Digital Edition of i3 - May/June 2018

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