i3 - May/June 2018 - 52

Business
STATS A N D FACTS

The Changing
Mobile
Experience
Virtual reality quickly pivoted beyond gaming and entertainment
pursuits to find new use cases in the commercial and industrial sector.
Meanwhile, an emerging array of augmented reality apps on smartphones - fueled by app development kits - are providing the tools that
will ultimately refashion consumers' mobile experience into a heads-up
AR orientation. CTA market research recently took an in-depth look at
augmented, virtual and mixed reality technologies.

AR/VR HEADSETS
U.S. SHIPMENT VOLUMES
(THOUSANDS)
18,018
12,870
7,800
3,000

3,900

4,875

2016

2017

2018p

2019p 2020p

2021p

Source: CTA Market Research

CONSUMER AWARENESS
OF AR/VR TECHNOLOGIES
19%
6

32% 2% VR

47%
19

3 12

25
28

12

20

38

17

25

44

6

AR

50

6

Mixed Reality

38
64

Have experienced or used it
Familiar with it but never used it
Don't know

360ยบ pan
video content
Immersive spherical
video content

5
8

Have heard of it but not familiar with what it is
Never heard of, nor used

Source: CTA Market Research

CONSUMER INTENT TO USE
VR IN THE NEAR FUTURE
45%

In movies

40

In video games
Movie-related games,
trailers, promotions

35
31

In education
For shopping
For navigation
19
assistance
create and
7 To
share AR content

Source: CTA Market Research

CONSUMER INTENT TO USE AR
WITHIN THE NEXT TWO YEARS
42%

In video games

52

MAY/JUNE 2018

Movie-related games, trailers, promotions

41

For shopping

39

In movies

37

In education

36

For navigation assistance

36

To create and
share AR content

Source: CTA Market Research

17

I T I S I N N O VAT I O N

Microsoft HoloLens in mixed reality environment used with permission from Microsoft.

27



Table of Contents for the Digital Edition of i3 - May/June 2018

Contents
i3 - May/June 2018 - Cover1
i3 - May/June 2018 - Cover2
i3 - May/June 2018 - Contents
i3 - May/June 2018 - 2
i3 - May/June 2018 - 3
i3 - May/June 2018 - 4
i3 - May/June 2018 - 5
i3 - May/June 2018 - 6
i3 - May/June 2018 - 7
i3 - May/June 2018 - 8
i3 - May/June 2018 - 9
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i3 - May/June 2018 - 28
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i3 - May/June 2018 - 36
i3 - May/June 2018 - 37
i3 - May/June 2018 - 38
i3 - May/June 2018 - 39
i3 - May/June 2018 - 40
i3 - May/June 2018 - 41
i3 - May/June 2018 - 42
i3 - May/June 2018 - 43
i3 - May/June 2018 - 44
i3 - May/June 2018 - 45
i3 - May/June 2018 - 46
i3 - May/June 2018 - 47
i3 - May/June 2018 - 48
i3 - May/June 2018 - 49
i3 - May/June 2018 - 50
i3 - May/June 2018 - 51
i3 - May/June 2018 - 52
i3 - May/June 2018 - Cover3
i3 - May/June 2018 - Cover4
http://www.nxtbook.com/nxtbooks/manifest/i3_20190304
http://www.nxtbook.com/nxtbooks/manifest/i3_20190102
http://www.nxtbook.com/nxtbooks/manifest/i3_20181112
http://www.nxtbook.com/nxtbooks/manifest/i3_20180910
http://www.nxtbook.com/nxtbooks/manifest/i3_20180708
http://www.nxtbook.com/nxtbooks/manifest/i3_20180506
http://www.nxtbook.com/nxtbooks/manifest/i3_20180304
http://www.nxtbook.com/nxtbooks/manifest/i3_20180102
http://www.nxtbook.com/nxtbooks/manifest/i3_20171112
http://www.nxtbook.com/nxtbooks/manifest/i3_20170910
http://www.nxtbook.com/nxtbooks/manifest/i3_20170708
http://www.nxtbook.com/nxtbooks/manifest/i3_20160102
http://www.nxtbook.com/nxtbooks/manifest/i3_20160304
http://www.nxtbook.com/nxtbooks/manifest/i3_20160506
http://www.nxtbook.com/nxtbooks/manifest/i3_20160708
http://www.nxtbook.com/nxtbooks/manifest/i3_20170506
http://www.nxtbook.com/nxtbooks/manifest/i3_20170304
http://www.nxtbook.com/nxtbooks/manifest/i3_20170102
http://www.nxtbook.com/nxtbooks/manifest/i3_20161112
http://www.nxtbook.com/nxtbooks/manifest/i3_20160910
http://www.nxtbookMEDIA.com