Meadowlands USA - August 2013 - (Page 16)
Online Video Marketing
Reel in success by adding video to your marketing and sales
Your website visitors won’t wait—they take
a micro-second to decide to stay or leave
your website even after all the money and
hard work you just spent getting them there.
One of the best ways to keep them there is by
adding online video to your home page.
Adding an online web video will increase
time spent on site, decrease bounce rates and
drive more page views—three key ranking
metrics to getting better search engine results.
Studies indicate conversion rates from 652 percent depending on the type of sales
and part of the sales cycle (ecommerce, lead
conversion, lead nurturing, deeper into the
• Website video marketing content elicits action thus has a strong impact in generating
• Use online video to build trust and confidence during your pre-sales process and
• Online Video plays an important role
throughout the purchase funnel - from initial interest to consideration through to
However, if you are not yet convinced that
an investment in online video will support
your revenue targets and marketing goal,
here are three reasons that may start changing your mind 1. Simply put, your customers love online
video production because it helps them
get educated on your product and service
offerings and is easier to consume than
text. So give your customers what they
want! If presented with web video vs. text
option, wouldn’t you rather watch a business to business video that gives you the
information you need? Or would you
rather be forced to read and figure things
out for yourself?
Today’s savvy consumers want, and
expect, highly engaging and meaningful
interactions with companies, products and
services. Not only are website promotional
videos more informative to prospective
customers, they are much more entertaining
2. Evergreen video marketing content can be
amortized over 4+ years. From a return on
marketing investment perspective, there is
nothing better than online video. Most of
the business online videos are focused on
telling stories about a business’s products,
services, people and processes that will be
relevant for many years.
Video testimonials and business to business video case studies can be even longer,
as these are real life examples and testimonies of a company’s accomplishments
that will never go away. Take your initial investment in your business to business online
promotional video production and divide it
by the 4 years. This significantly brings
down the investment and increases the return
on investment of online video.
3. The value of your business video production can be repurposed across almost
every aspect of your marketing and sales
a. Post your video to all your social
media channels like Twitter, LinkedIn,
Facebook, Pinterest and YouTube.
b. Increase click thru rates on your email
campaigns by adding it to your email
c. Drive website metrics by adding a
video to every page of your website.
Each video is an opportunity to write a
separate blog post.
d. Increase engagement in traditional offline advertisements by including
video (via QR code) to your offline advertising
e. Give links to your sales team so they
are sending engaging video in their day
to day sales communications to new
prospects and potential customers instead of those pieces of paper they
send out now.
You have spent the time getting professional online video production content and
now is the time to watch it grow in value as
it is watched, shared and commented on.
Your web video production services company should be able to give you some other
ideas on how to get the most out of any web
promotional video investment.
Hands down, video can work for you to
grow your business because video is the best
way to captivate, engage and persuade
customers. It can increase lead conversions
from casual browsers to paying customers.
It is not too late to gain a competitive first
movers advantage by adding business video
marketing content to your website today!
Robert Weiss is president of MultiVision Digital
Productions, which combines traditional sales and
marketing tactics and the power of online video to help
companies generate qualified leads and to move prospects
through the sales funnel. For more information about how
online video marketing can enhance your business, please
Table of Contents for the Digital Edition of Meadowlands USA - August 2013
Meadowlands USA - August 2013
Meadowlands Business Report
Hartz Mountain Retail Stores, Restaurants & Hotels Directory
Meadowlands Restaurants & Dining
Event Planning & Catering Services
Meadowlands Hotels & Accommodations
News From Harmon Meadow
News From The Meadow
Featured Member: Bank Card Systems
International Business Spotlight
Legal & Accounting
Investment / Banking / Insurance
Health & Wellness
Tourism & Hospitality
Small Business Corner
Featured Member: Floor It LLC
Hospital CEO Roundtable
Disaster Preparaedness Conference
PSE&G: Making New Jersey Energy Strong
Meadowlands USA - August 2013