Chief Learning Officer - January 2008 - (Page 33) tactics E-learning has meant many things to many people over the past 15 years. There have been many versions, translations and interpretations, but has it really made an impact on learning effectiveness? From the “shovelware” days of the 1990s, when content was simply shoveled onto the Web and passed off as e-learning, to the current day, when there is an overdose of technology-laden course content, the e-learning industry has left many promises unfulfilled. Today, corporate executives, training managers and HR professionals are resting on the success of e-learning. Some have even gone out and declared, “Innovation within e-learning is dead!” Paradoxically, there is a significant interest in what the future holds for e-learning with the advent of Web 2.0, a brand-new generation of the workforce and partial acknowledgment that something went wrong with the e-learning of the past. One of the biggest challenges for most of this e-learning has been the lack of educational courseware that was designed on the basis of sound instructional-design principles. Massive numbers of e-learning courses were produced with technology-based “templates” for the Internet. “Efficiency” became the mantra. E-learning salespeople spoke of how to efficiently produce and distribute e-learning and train hundreds of thousands of employees. Someone once explained a concept called “Fordism” to me — that is, the mass production of large numbers of inexpensive automobiles using an assembly line that can build a car in 98 minutes. To take classroom-based courses and simply reapply them to a technology-based delivery platform under the guise of efficiency was taking “Fordism” to a whole new level. 33 January 2008 Sushant Buttan is the senior vice president for learning and professional services at Aptara Corp. He can be reached at editor@clomedia.com. I www.clomedia.com I Chief Learning Officer http://www.clomedia.com
Table of Contents Feed for the Digital Edition of Chief Learning Officer - January 2008 Chief Learning Officer - January 2008 Editor’s Letter Table of Contents Imperatives Selling up, Selling Down Strategies Take Five Environment Sips of Knowledge at E. & J. Gallo Winery CLO Profile Productivity UST Global: Opening Employees’ Eyes to New Learning Tactics Applying CRM Concepts to E-Learning Human Capital Capital One: Experiences in Innovation Learning Solutions Macy’s: Using Feedback to Develop One Leader at a Time Case Study Business Intelligence Advertisers’ Index Editorial Resources In Conclusion Chief Learning Officer - January 2008 Chief Learning Officer - January 2008 - Chief Learning Officer - January 2008 (Page Cover1) Chief Learning Officer - January 2008 - Chief Learning Officer - January 2008 (Page Cover2) Chief Learning Officer - January 2008 - Chief Learning Officer - January 2008 (Page 3) Chief Learning Officer - January 2008 - Editor’s Letter (Page 4) Chief Learning Officer - January 2008 - Editor’s Letter (Page 5) Chief Learning Officer - January 2008 - Editor’s Letter (Page 6) Chief Learning Officer - January 2008 - Editor’s Letter (Page 7) Chief Learning Officer - January 2008 - Table of Contents (Page 8) Chief Learning Officer - January 2008 - Table of Contents (Page 9) Chief Learning Officer - January 2008 - Imperatives (Page 10) Chief Learning Officer - January 2008 - Imperatives (Page 11) Chief Learning Officer - January 2008 - Selling up, Selling Down (Page 12) Chief Learning Officer - January 2008 - Selling up, Selling Down (Page 13) Chief Learning Officer - January 2008 - Strategies (Page 14) Chief Learning Officer - January 2008 - Strategies (Page 15) Chief Learning Officer - January 2008 - Take Five (Page 16) Chief Learning Officer - January 2008 - Take Five (Page 17) Chief Learning Officer - January 2008 - Take Five (Page 18) Chief Learning Officer - January 2008 - Take Five (Page 19) Chief Learning Officer - January 2008 - Environment (Page 20) Chief Learning Officer - January 2008 - Environment (Page 21) Chief Learning Officer - January 2008 - Sips of Knowledge at E. & J. Gallo Winery (Page 22) Chief Learning Officer - January 2008 - Sips of Knowledge at E. & J. Gallo Winery (Page 23) Chief Learning Officer - January 2008 - CLO Profile (Page 24) Chief Learning Officer - January 2008 - CLO Profile (Page 25) Chief Learning Officer - January 2008 - CLO Profile (Page 26) Chief Learning Officer - January 2008 - CLO Profile (Page 27) Chief Learning Officer - January 2008 - Productivity (Page 28) Chief Learning Officer - January 2008 - Productivity (Page 29) Chief Learning Officer - January 2008 - UST Global: Opening Employees’ Eyes to New Learning (Page 30) Chief Learning Officer - January 2008 - UST Global: Opening Employees’ Eyes to New Learning (Page 31) Chief Learning Officer - January 2008 - Tactics (Page 32) Chief Learning Officer - January 2008 - Tactics (Page 33) Chief Learning Officer - January 2008 - Applying CRM Concepts to E-Learning (Page 34) Chief Learning Officer - January 2008 - Applying CRM Concepts to E-Learning (Page 35) Chief Learning Officer - January 2008 - Applying CRM Concepts to E-Learning (Page 36) Chief Learning Officer - January 2008 - Applying CRM Concepts to E-Learning (Page 37) Chief Learning Officer - January 2008 - Human Capital (Page 38) Chief Learning Officer - January 2008 - Human Capital (Page 39) Chief Learning Officer - January 2008 - Capital One: Experiences in Innovation (Page 40) Chief Learning Officer - January 2008 - Capital One: Experiences in Innovation (Page 41) Chief Learning Officer - January 2008 - Learning Solutions (Page 42) Chief Learning Officer - January 2008 - Learning Solutions (Page 43) Chief Learning Officer - January 2008 - Macy’s: Using Feedback to Develop One Leader at a Time (Page 44) Chief Learning Officer - January 2008 - Macy’s: Using Feedback to Develop One Leader at a Time (Page 45) Chief Learning Officer - January 2008 - Case Study (Page 46) Chief Learning Officer - January 2008 - Case Study (Page 47) Chief Learning Officer - January 2008 - Business Intelligence (Page 48) Chief Learning Officer - January 2008 - Business Intelligence (Page 49) Chief Learning Officer - January 2008 - Business Intelligence (Page 50) Chief Learning Officer - January 2008 - Business Intelligence (Page 51) Chief Learning Officer - January 2008 - Business Intelligence (Page 52) Chief Learning Officer - January 2008 - Editorial Resources (Page 53) Chief Learning Officer - January 2008 - In Conclusion (Page 54) Chief Learning Officer - January 2008 - In Conclusion (Page Cover3) Chief Learning Officer - January 2008 - In Conclusion (Page Cover4)
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