Chief Learning Officer - February 2008 - (Page 38)

tactics Figure 2: Comparison of Top 10* Characteristics of Games and Learning FAVORITE VIDEO GAME QUALITIES MOST VALUABLE LEARNING EXPERIENCES solutions to a particular business issue often involve combining more than one. Almost every video game falls into one or more of the following categories: 1. Multiplayer games. There are two major categories of multiplayer games — both with tremendous potential for corporate learning. Massively multiplayer online (MMO): Growing exponentially since 2005, MMOs depend on 3-D immersive graphics and a significant number of other people to collaborate with and compete against online. MMOs fit well in the peer and collaborative aspects of learning. While still in their infancy, business MMO programs’ technology and complexity have advanced considerably, and cost-effective business applications are projected to begin emerging by late 2008. This is on the leading edge of game applications for business. 45% Strategy, challenge, thinking differently 28% Immersion into environment 19% Interaction with others, multiplayer 16% Graphics and sound 12% Dexterity 10% Realism 10% Action 10% Stimulating and focused 10% Entertaining 9% Variability 48% Interaction with people sharing experiences 42% Learning from peers 26% Learn by doing, quickly apply knowledge 19% Guidance by expert 18% Focused logical progression 16% Can practice in a safe environment 15% Motivation by expert — access to knowledge 14% Convenient, easy to fit for time and location 10% Interactive 10% Engaging *By percentage of responses in an open-ended question Source: QuestG, 2007 Join us for this unique forum. Take advantage of the opportunity to meet other learning leaders in your area while benchmarking your initiatives and discovering new ways to reach your organization’s learners. March 6 – PHILADELPHIA Loews Philadelphia Hotel Moderated by Stephen King, Chief Learning Officer, Constellation Energy Learning’s Value to the Enterprise 7:30AM Registration Opens & Breakfast Buffet 8:15AM Panel Discussion Moderated by a Local CLO: In today’s business environment, value is increasingly driven by the knowledge and skills of the workforce. With this emphasis on human capital, workforce development is more critical than ever before as organizations look to grow the bottom line. In the 2008 Chief Learning Officer Breakfast Club series, our panel of industry experts will lead conversations in major cities around the United States about the role the learning organization plays in creating tremendous value in the enterprise. March 13 – CHICAGO The University of Chicago Gleacher Center Moderated by Justin Lombardo, Chief Learning Executive, Northernwestern Memorial Hospital March 27 – DALLAS Four Seasons Resort and Club Dallas at Las Colinas April 17 – ATLANTA Grand Hyatt Atlanta Moderated by David Lamb, Vice President of Learning and Media Services, Orkin 10:30AM Close Stay for networking and refreshments Registration is limited and will fill quickly! Advanced registration is $49.95. On-site registration is $54.95. www.clomedia.com/events/Breakfast_Club http://www.clomedia.com/events/Breakfast_Club http://www.clomedia.com/events/Breakfast_Club

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Chief Learning Officer - February 2008 Editor's Letter Table of Contents Business Impact Trends Best Practices Effectiveness Guest Editorial Learning Solutions Home Depot: Building Better Associates CLO Profile Environment Realizing the Vision of “One Philips” Tactics Sun Microsystems’ Next-Generation Worker Video Game Recruiting Tool Productivity The Regence Group: Blended Measurement Human Capital NASA: A Case Study in Technical Leadership Development Case Study Business Intelligence Advertisers' Index Editorial Resources In Conclusion

Chief Learning Officer - February 2008

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