Chief Learning Officer - April 2008 - (Page 56) FOCUS ON THE LEARNER. Get training that will help you Learning is the key to getting the most talent out of your employees. That’s why experts, not actors, lead our instruction. That’s why we build every course according to proven instructional design methods that facilitate real learning. Oh, by the way, we know how important it is to track and report, so we provide those tools too! Find out just how different a learning experience with LearnKey can be by watching free demos, or sign up for a free 30-day evaluation. Read case studies to see why those who use LearnKey won’t go back to “LMS junk food learning” ever again! GO TO: www.learnkey.com/ nomorejunk 2. Allows users to practice “doing” in a safe, virtual environment (playing the game). 3. Gives real-time positive reinforcement when players do well (bricks break, upgrades). 4. Gives real-time remediation when players fail (lose a ball, game over). 5. Helps build mastery over time through increasingly challenging tasks (higher levels, faster play). 6. Posts results on a transcript (high-score board). The company needed to emulate that same buzz with a learning twist. This transformation was not far away. They expanded the existing relationship with Intuition Publishing Ltd. to collaborate on the design and development the mobile learning solution. They backed up their core concept with three key guidelines: 1. Simplistic usability: As Eren Rosenfeld, director of global markets and investment banking learning and development, explained, “Training via the BlackBerry succeeds or fails based on design. The technology can be revolutionary, yet if people can’t pick it up and use it with little to no explanation, then they won’t use it.” Most mobile devices have user-accepted interaction protocols and preferences. In the case of BlackBerry, you roll the trackwheel down to read through an e-mail, click the trackwheel to open a highlighted item or e-mail or view the menu or set preferred text size and font, etc. The firm built its design methodology around these behaviors, knowing that if navigation or interaction with the learning deviated from device-usage habits, the learner would cease focusing on the learning and start focusing on trying to figure out how to get the device to work. To leverage these habitual interactions, they established an initial set of mobile learning design principles: • Replace video and audio segments with photos or photo series and transcripts. • Revise the page flow of content so all material is presented in linear fashion from front to back as well as top to bottom. • Decompose content included in pop-ups and animations to achieve same messaging and learning within the linear and top-to-bottom paradigm. • Increase use of color and font variances (bold, italics, capitalization) to differentiate content and boost effectiveness, and prevent the loss of tone, emphasis and characterization. 2. Ubiquitous availability: The second principle addressed the potential hurdles associated with the user experience in accessing the training and getting the progress information back to the central learning management system. If this experience is laborious, troublesome or taxing, the learner would rapidly lose interest. After all, the purpose of the initiative is to make learning easier. The application was wirelessly “pushed out” from the BES with no user action Learn From the Experts!™ 1.800.865.0165 www.learnkey.com/nomorejunk http://www.learnkey.com/nomorejunk http://www.learnkey.com/nomorejunk http://www.learnkey.com/nomorejunk http://www.learnkey.com/nomorejunk
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