Chief Learning Officer - April 2008 - (Page 64) their talent development programs still can provide a benefit. Employees who feel their current employer has helped them learn and grow by helping them keep up their skills will still Enhanced Employment Brand No matter how hard a company tries to retain its top talent, have a positive impression of the company even if they leave it will be difficult to keep all its star employees due to today’s for a new opportunity. This results in a positive employment increasingly mobile workforce. However, if companies take brand, and alumni of the organization will speak favorably into account some amount of turnover due to talent flow, about their old employers. Companies can then leverage this positive employment brand to further help attract future talent. For example, a high percentage of the employees who join management consulting firm McKinsey & Co. do not stay very long at the firm. However, these employees know that while they are employed at McKinsey, the company will invest in their growth and development, thus enhancing its marketability in the future. Not surprisingly, McKinsey alums often are big advocates of the firm and help enhance McKinsey’s employment brand. In fact, the The American Society for Quality company’s employment brand is so strong that people who are “exMcKinsey” are highly sought after by other employees. This reputation further enhances its ability to attract top talent. In the annual survey in Fortune magazine of the most desirable employer by graduates of top-tier business schools (Harvard, Wharton, etc.), McKinASQ has the most comprehensive training portfolio for achieving performance sey has ranked first or second excellence. ASQ training solutions provide a cost-effective option to increase business efficiencies and improve work force competencies. throughout the past 10 years. As the talent-flow phenomenon ASQ e-Learning courses fit into your employees’ schedules regardless of time continues in today’s knowledge constraints. All courses are self-paced, available on any computer with Internet economy, it is clear a robust learnaccess, and offer the most current and credible information. Don’t make your ing and development effort helps a employees leave the workplace for a great education — Six Sigma e-Learning opportunities include: company recruit, retain and develop the best. • Introduction to Six Sigma • Six Sigma Yellow Belt — Services Version Not only do development • Lean Six Sigma Green Belt — Services Version programs help lengthen the average • Lean Six Sigma Black Belt — Services Version employee’s tenure at a company, they enhance that employee’s performance Save Money on Training! level during his or her time with a Even if you haven’t discovered the benefits of ASQ membership, company. Thus, CLOs should seek a enjoy the savings until May 1, 2008, by taking advantage of better understanding of the positive member pricing on the promoted Six Sigma e-Learning courses. impact their programs have on talent FOR MORE INFORMATION ABOUT ASQ, flow. CLO VISIT www.asq.org. TALENT FLOW continued from page 53 Get Your Employees Trained Where Consultants Get Trained. To take advantage of this special savings offer, call 800-248-1946 and provide priority code SVHHF87 when ordering. Dr. Robert Rodriguez is assistant dean at Kaplan University. He can be reached at editor@clomedia.com. 26519 CLO ad.indd 1 1/11/08 11:19:33 AM http://www.asq.org http://www.asq.org
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