Chief Learning Officer - April 2008 - (Page 9) TABLE OF CONTENTS APRIL 2008 32 Features 22 ON THE WEB 50 www.clomedia.com The Upside-Down Training Cake Marty Rosenheck, Ph.D., CPT When learning begins with a case, scenario or simulation after a brief overview, trainees are more motivated to learn than when they are presented with a lot of content up front. 22 Hospitals Show How to Accelerate Learning Jared Bleak and Stephanie Scott Hospitals must deal with fast-paced technological advances, rapid and constant arrivals of new information and regulation and a strong pressure on employees to perform. Not surprisingly, when it comes to employee development, these institutions have much to offer their business counterparts. 32 40 Best Methods for Product-Based Training Lindsay Edmonds Wickman When it comes to laying the groundwork for launching a new product, the learning function should do more than develop training. It should be involved in strategic planning from the very beginning. Metrics for Marketing Learning Programs Chris Moore Marketing is simply an organization’s effort to get the right product in front of customers at the right time, at a price they’re willing to pay. When it comes to employee development, learning leaders should apply a similar approach to ensure customers get the information they need, when they need it. 46 Learning in the 21st Century: A Brave New World Ted Hoff Today’s CLOs have to deal with more organizational intricacy and change than ever before, and this situation isn’t getting any simpler anytime soon. To manage this complexity, they need to come up with the right formula of methods and modalities. 50 Learning’s Impact on Talent Flow Dr. Robert Rodriguez Bureau of Labor Statistics research indicates that employees will work for approximately nine companies during their professional careers. With the flow of talent between organizations on the rise, more enterprises will turn to their learning functions to help retain the best people. Chief Learning Officer • April 2008 • www.clomedia.com 9 http://www.clomedia.com http://www.clomedia.com
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