Chief Learning Officer - August 2007 - (Page 23)

learning solutions Ultimately, the message came from those we couldn’t ignore: our children. If you have kids who watch the Disney Channel, you’re probably familiar with cartoon characters such as Captain Carlos and his Safety Patrol. Captain Carlos teaches kids to be sure everyone in moving cars is wearing a seat belt and that parents never use cell phones while driving. Our littlest passengers have become our compliance officers for safe driving. Over time, people began to focus on why the law actually mattered. Seat belts saved lives and reduced injury, and thus, improved everyone’s quality of life. The National Highway Traffic Safety Administration placed seat belt use in the United States at 81 percent in June 2006 (up from 58 percent in October 1994), and it claims seat belt use saves more than 15,000 lives each year. Soon, we learned noncompliance with seat belt laws didn’t just mean a ticket and a fine — there is a stigma attached to noncompliance, especially when it comes to children. And so the norm changed. really change the way people think about a particular issue so you achieve the results you seek? To make compliance training strategic, you need to focus on the outcome. It must be about changing behaviors, not just because it’s illegal not to but because your company stands to benefit from changing those behaviors. If approached correctly, compliance training can be a competitive advantage. You can move from being compliant to leading your industry as a best-in-class example of a company that does the right thing and benefits from it. We can choose to be either the reluctant follower or the leader in change. In this way, the norm must change in businesses regarding compliance in the areas of financial transparency, safety, ethics, sexual harassment and others. When we are truly compliant, the immediate reaction to any noncompliant behavior becomes “This is unacceptable.” I www.clomedia.com I Chief Learning Officer 23 August 2007 What Are We Really Trying to Do? The bottom line is that the number of people who wear seat belts is not so important but how many lives are changed because of this behavior. The same applies for compliance training. It’s much more than following rules — it’s about changing how we behave, for good reasons. Tracking how many people took a safety course via an LMS might be important to avoid legal liabilities, but it won’t really change behaviors. What ultimately matters is this: How do you The norm has to change through the support of the whole company, not just by marking checks in boxes. When compliant behavior becomes the norm, the need for formal compliance diminishes. The debate changes from “How will we satisfy compliance rules?” to “Do we really need compliance rules?” Strategy Makes the Difference There’s clearly a need to revise how we’re conducting compliance training. In August 2006, ControlPath, a developer of automated compliance management solutions, surveyed 132 financial, compliance and technology leaders from across the United States in multiple industries to analyze process pain and barriers to achieving compliance. http://www.clomedia.com

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Chief Learning Officer - August 2007

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