Chief Learning Officer - August 2008 - (Page 48)

IN PRACTICE WEBINARS FOR LEARNING PROFESSIONALS proaches witnessed by Cunningham and Chan. We deploy the power of negative examples to reveal sins that occur before, during and after webinars. Before the Webinar Chan recalled a session that seemed to lack even a moment of planning. She put it this way: “The only visual provided was the cover of a book that led to nothing. A webcam, randomly active, showed somebody — not the presenter — who was completely distracted.” Cunningham complained about that session, too, describing it as a “total train wreck,” mostly because it lacked audience focus and clear-cut organization. It seemed to be about the presenter, not the participants. That is a fatal error. After dozens of webinars, Cunningham knows exactly what she values: a well-planned webinar that has “a start, middle and an end. The start tells you what to expect from the presenter and what the presenter expects of you, along with how the hour will be used, including what the takeaway will be.” Chan is eager for PowerPoint slides that display key ideas and organize and crystallize messages, all especially important for her because English is her third language. Some developers of webinars know this. They market programs that show insight into what their audience wants — which is essential. But providing a program congruent with their promises is just as important. Alas, the webinar addicts report that providers do not consistently follow through. Chan told of signing up to learn about a set of research ﬁndings. What she got instead was lengthy information about the researchers and only an abbreviated, vague description of research results delivered at the end of the session. Just yesterday, Chan e-mailed about a webinar breakdown. She eagerly attended a webinar offered by a well-known author in our ﬁeld. The problem was not the presenter. Perhaps it was the technology, or the preparation to use it, or gremlins. Nobody wants to practice, me included. I grumble when organizations, prior to webinars that I deliver, press me for time to orient myself on their presentation platform. I am always glad afterward that I piloted or revisited the system. Who can remember the interface and functionalities for each system? It is wise to make certain the technology and presenter are ready. During the Webinar The webinar addicts had some grisly tales to tell: • There was an overly scripted session in which the leader droned on for an hour with not one example or case. When Chan and Cunningham complimented webinarians, it was most often for their vivid examples, stories, enthusiasm and personalization. Adobe Systems http://www.adobe.com/cfusion/event/index.cfm? event=list&type=ondemand_seminar&loc=en_us American Management Association http://www.amanet.org/editorial ASTD http://www.astd.org/content/education/Webcasts Chief Learning Ofﬁcer magazine http://www.clomedia.com/events/webinars eLearn Campus http://elearncampus.com/webinars.aspx The eLearning Guild http://www.elearningguild.com Institute for Corporate Productivity http://www.i4cp.com/i4cp/Events.aspx Innovate Journal of Online Education http://innovateonline.info/index.php?view=event &type=webcast International Institute for Learning http://www.iil.com/webinars ISPI http://www.ispi.org/webcasts The Ken Blanchard Companies http://www.kenblanchard.com/ thoughtleadership/webinars Manpower https://brc.manpower.com/BRC/ contentStandard.jsp?articleid=642 Microsoft http://www.microsoft.com/events/webcasts/ upcoming.mspx Netspeed Learning Solutions http://www.netspeedleadership.com Outstart http://www.outstart.com/resources/ view_recorded_webinars.html Saba http://www.saba.com/news_events/index.htm SHRM http://www.shrm.org/hrtx/webcast WebEx http://www.webex.com/web-seminars – Allison Rossett 48 Chief Learning Ofﬁcer • August 2008 • www.clomedia.com http://www.adobe.com/cfusion/event/index.cfm?event=list&type=ondemand_seminar&loc=en_us http://www.adobe.com/cfusion/event/index.cfm?event=list&type=ondemand_seminar&loc=en_us http://www.amanet.org/editorial http://www.astd.org/content/education/Webcasts http://www.clomedia.com/events/webinars http://elearncampus.com/webinars.aspx http://www.elearningguild.com http://www.i4cp.com/i4cp/Events.aspx http://innovateonline.info/index.php?view=event&type=webcast http://innovateonline.info/index.php?view=event&type=webcast http://www.iil.com/webinars http://www.ispi.org/webcasts http://www.kenblanchard.com/thoughtleadership/webinars http://www.kenblanchard.com/thoughtleadership/webinars https://brc.manpower.com/BRC/contentStandard.jsp?articleid=642 https://brc.manpower.com/BRC/contentStandard.jsp?articleid=642 http://www.microsoft.com/events/webcasts/ http://www.netspeedleadership.com http://www.outstart.com/resources/view_recorded_webinars.html http://www.outstart.com/resources/view_recorded_webinars.html http://www.saba.com/news_events/index.htm http://www.shrm.org/hrtx/webcast http://www.webex.com/web-seminars http://www.clomedia.com

Table of Contents Feed for the Digital Edition of Chief Learning Officer - August 2008

Chief Learning Officer - August 2008 Editor's Letter Contents Connections Business Impact Trends Best Practices Effectiveness High-Octane Leadership Development Leadership and Personality CLO Profile Discussion Groups: Harvesting Value from Real-World Experiences Kimpton 2.0: Discussion on the Web Learning Olympics: Development Through Competition Bypassing the Obstacles to Change Listen Up: A How-To-Guide for Podcasting University of Toyota: A Success Story in Podcast Implementation What Stinks About Webinars? Webinars for Learning Professionals Case Study Business Intelligence Advertisers' Index Editorial Resources In Conclusion

Chief Learning Officer - August 2008

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.