Chief Learning Officer - November 2007 - (Page 14) selling up, selling down Is Your Learning About Mastery or Competency? Bob Mosher Every learning organization needs to do a learningasset analysis to better understand how its learners grow through formal and informal instruction. I remember nervously sitting through one of my early planning meetings during my first job as a public school teacher. The topic was testing and how we could be more effective at teaching to it, as well as preparing our students to take tests. The message was clear: Pass the tests or suffer the consequences. Unfortunately, my early years of instruction were heavily influenced by my need to develop learning experiences that ended with a test. Now, I’m not trying to refute the value of assessment — understanding individuals’ level of aptitude and establishing standards on which they can be compared and understood is a powerful step in the overall learning journey. My concern is that all too often, that’s where that journey ends. For me, the discussion has shifted to one of competency, not just mastery. I also have found that since my focus has shifted in these areas, student buy-in and the overall organizational engagement in the learning I have tried to provide have increased dramatically. For the sake of this column, let me clarify the difference (to me) between mastery and competency. Mastery is reaching a certain level of understanding of a particular content area. It is often knowledge-based and measured through testing. For instance, in my domain of teaching IT skills, I wanted to assess students’ mastery of a particular class or topic I taught. What skills can they remember? Can they hit the right keys? Do they have a conceptual understanding of key topics and focus areas? Measuring competency would be an assessment of their ability to apply what they have mastered — it’s not only how much was retained or remembered but their ability to take that knowledge and make it applicable on the job. Mastery and competency clearly need to work hand in hand for learners to become productive. The problem with many learning programs is that we are well-steeped in theory, cur- riculum and offerings that drive to mastery, but we fall short in participating and supporting the journey to competency. It’s often hard to sell and elicit engagement for learning programs with a heavy emphasis on mastery. From the learners’ perspective, these programs are not seen as realistic or of true value. It’s wonderful to earn a certificate or be recognized for having participated in a learning event, but as far as learners are concerned, if that experience has no relevance to what they do, or if the learning is not seen as making them better at their job, fewer individuals will find the time or desire to engage. We need to do a better job of balancing our current learning assets. To clarify, a learning asset is any environment or modality a learner uses to learn. The first step to achieving a more balanced portfolio is to understand your current offerings. Every learning organization needs to do a learning-asset analysis to better understand how its learners grow through formal and informal instruction. When performing this analysis, do not limit yourself to your own learning domain — get out among the masses and better understand the tools they use in achieving competency. Don’t be surprised if many of the strategies and tools you discover are ones the learning department did not create or does not support. Allow everything to make the list because the more we understand the complete learning landscape, the better we’ll be at helping learners architect and develop effective strategy. As an industry, we have spent years perfecting mastery. Our classes and instructional designs are tested and validated. For many of us, the next step in the journey is to better support competency with equally effective strategies and tools. When our programs are seen as supporting both, we will achieve an unprecedented level of success. November 2007 I www.clomedia.com I Chief Learning Officer 14 Bob Mosher is global chief learning and strategy evangelist for LearningGuide Solutions and has been an influential leader in the IT training space for more than 15 years. He can be reached at editor@clomedia.com. http://www.clomedia.com
Table of Contents Feed for the Digital Edition of Chief Learning Officer - November 2007 Chief Learning Officer - November 2007 Editor's Letter Table of Contents Imperatives Selling Up, Selling Down Strategies Take Five Rediscovering the Essence of Learning Cornell University Maintains Productivity While Pursuing Higher Education CLO Profile How Loyalty and Employee Engagement Add Up to Corporate Profits A Strategic Foundation The Evolution of the LMS Ariba: Growing Sales Skills in Conjunction with LMS Technology Leveraging Change to Build Productivity Equinox Fitness: Leveraging Change to Build Productivity Tangibles or Intangibles: Where’s Your Value? Raising the Stakes: The Strategic Role of the CLO Case Study Business Intelligence Case Study Advertisers' Index Editorial Resources In Conclusion Chief Learning Officer - November 2007 Chief Learning Officer - November 2007 - (Page Intro) Chief Learning Officer - November 2007 - Chief Learning Officer - November 2007 (Page Cover1) Chief Learning Officer - November 2007 - Chief Learning Officer - November 2007 (Page Cover2) Chief Learning Officer - November 2007 - Chief Learning Officer - November 2007 (Page 3) Chief Learning Officer - November 2007 - Editor's Letter (Page 4) Chief Learning Officer - November 2007 - Editor's Letter (Page 5) Chief Learning Officer - November 2007 - Editor's Letter (Page 6) Chief Learning Officer - November 2007 - Editor's Letter (Page 7) Chief Learning Officer - November 2007 - Editor's Letter (Page 8) Chief Learning Officer - November 2007 - Table of Contents (Page 9) Chief Learning Officer - November 2007 - Table of Contents (Page 10) Chief Learning Officer - November 2007 - Table of Contents (Page 11) Chief Learning Officer - November 2007 - Imperatives (Page 12) Chief Learning Officer - November 2007 - Imperatives (Page 13) Chief Learning Officer - November 2007 - Selling Up, Selling Down (Page 14) Chief Learning Officer - November 2007 - Selling Up, Selling Down (Page 15) Chief Learning Officer - November 2007 - Strategies (Page 16) Chief Learning Officer - November 2007 - Strategies (Page 17) Chief Learning Officer - November 2007 - Take Five (Page 18) Chief Learning Officer - November 2007 - Take Five (Page 19) Chief Learning Officer - November 2007 - Rediscovering the Essence of Learning (Page 20) Chief Learning Officer - November 2007 - Rediscovering the Essence of Learning (Page 21) Chief Learning Officer - November 2007 - Cornell University Maintains Productivity While Pursuing Higher Education (Page 22) Chief Learning Officer - November 2007 - Cornell University Maintains Productivity While Pursuing Higher Education (Page 23) Chief Learning Officer - November 2007 - Cornell University Maintains Productivity While Pursuing Higher Education (Page 24) Chief Learning Officer - November 2007 - Cornell University Maintains Productivity While Pursuing Higher Education (Page 25) Chief Learning Officer - November 2007 - CLO Profile (Page 26) Chief Learning Officer - November 2007 - CLO Profile (Page 27) Chief Learning Officer - November 2007 - CLO Profile (Page 28) Chief Learning Officer - November 2007 - CLO Profile (Page 29) Chief Learning Officer - November 2007 - How Loyalty and Employee Engagement Add Up to Corporate Profits (Page 30) Chief Learning Officer - November 2007 - How Loyalty and Employee Engagement Add Up to Corporate Profits (Page 31) Chief Learning Officer - November 2007 - A Strategic Foundation (Page 32) Chief Learning Officer - November 2007 - A Strategic Foundation (Page 33) Chief Learning Officer - November 2007 - A Strategic Foundation (Page 34) Chief Learning Officer - November 2007 - A Strategic Foundation (Page 35) Chief Learning Officer - November 2007 - The Evolution of the LMS (Page 36) Chief Learning Officer - November 2007 - The Evolution of the LMS (Page 37) Chief Learning Officer - November 2007 - The Evolution of the LMS (Page 38) Chief Learning Officer - November 2007 - The Evolution of the LMS (Page 39) Chief Learning Officer - November 2007 - Ariba: Growing Sales Skills in Conjunction with LMS Technology (Page 40) Chief Learning Officer - November 2007 - Ariba: Growing Sales Skills in Conjunction with LMS Technology (Page 41) Chief Learning Officer - November 2007 - Ariba: Growing Sales Skills in Conjunction with LMS Technology (Page 42) Chief Learning Officer - November 2007 - Ariba: Growing Sales Skills in Conjunction with LMS Technology (Page 43) Chief Learning Officer - November 2007 - Leveraging Change to Build Productivity (Page 44) Chief Learning Officer - November 2007 - Leveraging Change to Build Productivity (Page 45) Chief Learning Officer - November 2007 - Leveraging Change to Build Productivity (Page 46) Chief Learning Officer - November 2007 - Equinox Fitness: Leveraging Change to Build Productivity (Page 47) Chief Learning Officer - November 2007 - Equinox Fitness: Leveraging Change to Build Productivity (Page 48) Chief Learning Officer - November 2007 - Equinox Fitness: Leveraging Change to Build Productivity (Page 49) Chief Learning Officer - November 2007 - Tangibles or Intangibles: Where’s Your Value? (Page 50) Chief Learning Officer - November 2007 - Tangibles or Intangibles: Where’s Your Value? (Page 51) Chief Learning Officer - November 2007 - Raising the Stakes: The Strategic Role of the CLO (Page 52) Chief Learning Officer - November 2007 - Raising the Stakes: The Strategic Role of the CLO (Page 53) Chief Learning Officer - November 2007 - Case Study (Page 54) Chief Learning Officer - November 2007 - Case Study (Page 55) Chief Learning Officer - November 2007 - Case Study (Page 56) Chief Learning Officer - November 2007 - Case Study (Page 57) Chief Learning Officer - November 2007 - Business Intelligence (Page 58) Chief Learning Officer - November 2007 - Business Intelligence (Page 59) Chief Learning Officer - November 2007 - Business Intelligence (Page 60) Chief Learning Officer - November 2007 - Business Intelligence (Page 61) Chief Learning Officer - November 2007 - Case Study (Page 62) Chief Learning Officer - November 2007 - Case Study (Page 63) Chief Learning Officer - November 2007 - Case Study (Page 64) Chief Learning Officer - November 2007 - Editorial Resources (Page 65) Chief Learning Officer - November 2007 - In Conclusion (Page 66) Chief Learning Officer - November 2007 - In Conclusion (Page Cover3) Chief Learning Officer - November 2007 - In Conclusion (Page Cover4)
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