Chief Learning Officer - December 2007 - (Page 74) MAGELLAN Gold, Division 1 Mark Searcy and Kenny Kinder, Global Operations Support Managers, Coverall Cleaning Concepts Coverall Cleaning Concepts is a commercial cleaning company with nearly 50,000 customers worldwide. Started in 1985, the company has steadily grown and now has nearly 9,000 franchise owners. The company maintains 90 support centers worldwide in the United States, Canada, Australia, Chile, Dominican Republic, South Korea, Japan, Thailand and Singapore. As part of their growth, Mark Searcy and Kenny Kinder assisted Coverall’s vice president of operations, Peter Sheldon, on the development of the company’s Healthcare Training Program. They took the initiative into the field and facilitated the actual training to ensure franchise owners received advanced training. language barriers,” Searcy said. “That is one of the reasons we include not only classroom lectures and training but practical hands-on experience monitored by a trainer before a franchise owner would be considered certified by Coverall Cleaning Concepts.” Coverall Cleaning Concepts developed the Healthcare Training Program to certify franchise owners on the proper cleaning procedures for a safe and healthy environment, coupled with the best equipment and chemical vendors. Despite the cultural and economic challenges, all of their international training meets U.S. government compliance standards and is supported by classes from the National Safety Council. “Our trainers take the time to make sure that franchise owners know when they are at risk and how to protect themselves, their staff and the public by following our unique cleaning system using the proper tech— Mark Searcy, nique, equipment Coverall Cleaning Concepts and chemicals,” Searcy said. “Our international support centers continue to grow and outperform their competition in their specific markets. “We, as a company, along with our alliance partners, are doing the research and development necessary to separate ourselves from our competition and be the premier choice for health care cleaning services.” While citing strong executive leadership and commitment to innovation as key factors to their success, Searcy also said that the people who make up the company are critical to the company’s initiatives. “Ultimately, it is the people with their feet on the street, the local trainers that work every day with the culturally diverse group that is our franchise base around the country and internationally,” Searcy said. “These are the people that take what we train them on and duplicate what they have been taught. If the system cannot be duplicated, the process will eventually fail.” – Mike Prokopeak, mikep@clomedia.com To date, 100 percent of Coverall Cleaning Concepts’ support centers have one or more health care-certified trainers facilitating training with franchise owners. Through the efforts of Searcy and Kinder, more than 2,700 franchise owners are certified. They also provided training to trainers who then provide training to a geographically and culturally diverse group of business owners and employees. Kinder has been a technical and business trainer with Coverall for 10 years, largely in California, and Searcy has been with the company for eight years, based in the Ohio support center. “Primarily, we are building solid cleaning systems based on real research and technology that sets us apart from our competition,” Searcy said. “Healthy cleaning down to a science is what we are all about.” In developing their worldwide training, Searcy and Kinder faced significant challenges in meeting strict standards while ensuring the training translated beyond national borders. “We had to make the learning material technical enough to be effective in the health care environment, yet simple enough to be understood by franchise owners who may have cultural or “Our international support centers continue to grow and outperform their competition in their specific markets.” December 2007 I www.clomedia.com I Chief Learning Officer 74 http://www.clomedia.com
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