Certification - July 2008 - (Page 23)

Adobe Systems is among the major players in the IT industry that have expanded their certification programs to include more entry-level candidates. In June 2007, Adobe Systems launched the first in a new line of entry-level certifications for its software. Targeted at high school and college students and entry-level workers, the Adobe Certifications exams are intended to test a candidate’s ability to use Adobe’s multimedia, video, graphic and Web software. The first offerings are tied to Adobe’s Flash and Dreamweaver products, with other certifications to roll out later this year. “Adobe is committed to offering educators the resources to give students the necessary digital media skills to succeed in today’s highly competitive workplace,” said Megan Stewart, director of K-12 education at Adobe. “We can offer teachers and students the ability to not only learn to use Adobe’s industrystandard digital communications tools, but to validate the skills and competencies that they have acquired.” “It’s a market plan that allows Adobe to increase the user base that’s knowledgeable about its programs and is capable of entering the higher-level certifications when they become professionals in the field,” said David Saedi, president and chief executive officer of Certiport, which Adobe partnered with in developing its certifications. “Trying to verify how many people out there qualify for a particular job is difficult. By [knowing] the number of people using Adobe programs in high schools and colleges around the world, it will give us a much better feel for the ebb and flow of talent coming into the market.” “The role of the IT professional is more strategic for organizations, and technical skills alone are no longer enough for most IT jobs,” Koch said. “More than ever, companies value employees who can think strategically and communicate effectively, as well as those who possess strong business fundamentals. IT workers who understand how to use technology to meet business goals, and who can articulate this understanding, are golden in the eyes of employers.” Though IT certifications take time, effort and resources — including money — to attain, the return on investment can be significant. Certification in the IT industry is critical for getting your foot in the door. Employers are looking for job candidates with some level of industry knowledge. What better way for an entry-level worker to demonstrate his or her knowledge than by obtaining a recognized industry credential? 8 John Venator is the president and chief executive officer of the Computing Technology Industry Association (CompTIA). He can be reached at editor@certmag.com. PREPARED 100% Transcender® IT Certiﬁcation Preparation Program Confidence Certification Dear Test Administrator/Neighboring Test-Taker/Witness to Glory: Name Entering With Acumen The CompTIA A+ certification has been revised to reflect the evolution of skills required for individuals embarking on careers in technology, which includes the need for technical, business, communication and personal skills. ,the intellectual gladiator who handed you this card, has completed the Transcender IT certiﬁcation preparation program. What does this mean, you ask? It means this person is about to have their way with this exam. They are about to ﬂourish and ﬁre their six guns at the feet of this exam, while this exam dances to their furious, merciless beat. It means that this person has Transcender’s industry-best 100% guarantee—they will pass this exam. So take a good look at this champion, because they won’t be here very long. Transcendent’s Signature Date , 20 © 2008 KAPLAN IT, INC. ALL RIGHTS RESERVED. TRANSCENDER® KAPLAN IT, INC. ALL RIGHTS RESERVED. http://www.adobe.com/ http://transcender.com

Table of Contents Feed for the Digital Edition of Certification - July 2008

Certification - July 2008 Editor's Letter Contents Data System Virtual Village Tech Careers Dear Techie Academic Connection Look Ahead Troubleshooting Testing Your Foot in the Door: Certification at the Entry Level Analyzing the Societal Effects of YouTube Interface Spread the Knowledge: Becoming an IT Trainer Inside Certification Ad Index What We Like Endtag

Certification - July 2008

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