TM - June 2008 - (Page 60) application by Mark Rutherford Kelley Blue Book: Writing the Book on Performance Management It’s often difficult for an organization with a long lineage to change its ways, but Kelley Blue Book found significant value in updating performance management processes and leveraging technology for greater efficiency and communication. Many organizations overlook the fact that, to thrive and retain talent, you need to have a language to talk about talent. What’s important? What’s being measured? How are employees and managers held accountable for business success? In an ideal world, this accountability would include well-defined job descriptions, goals to set direction and measure progress, organizational charts that allow employees to understand where they fit in, expectations to define appropriate behavior, role-specific competencies and a process to collect enterprise and individual data and measure performance. Without the right tools and language, there is no platform for a talent conversation. Kelley Blue Book finds considerable value in talent management-related communication, particularly around business goals. Since 1926, the publishing company has provided vehicle buyers and sellers with the most current new and used vehicle information needed to make informed, confident automobile-purchasing decisions. The company created a book widely considered to be the industry standard in placing monetary value on used and new cars. With the proliferation of Internet use during the past decade, Kelley Blue Book successfully transformed from a publisher into a technology company. With this transition came growth. The company grew from 100 employees in 2004 and no HR department, to more than 500 employees in 2008, and a well thought-out and executed HR strategy. That rapid growth forced the company to recognize the importance of internal evaluation and placing strategic value on employees and performance to drive business results. By adopting not just programs and processes, but an enterprise-wide performance culture, Kelley Blue Book has put an infrastructure in place that has changed the way the entire company thinks about linking performance management to strategic corporate objectives. Liz Haut, the company’s vice president of HR, recently celebrated her 30-year anniversary. Haut has risen up through the ranks at Kelley Blue Book and, during her tenure, has earned the leadership team’s respect by executing business basics while constantly raising the bar to achieve the company’s strategic initiatives. This hasn’t always been an easy task, particularly in the face of the company’s rapid growth. “I don’t believe there is a single organization or functional group that has driven the strategy of Kelley Blue Book this year more than human resources,” said John Morrison, executive vice president and CFO of Kelley Blue Book. Communication has been the key to developing organizational culture and energizing employee attitudes so Kelley Blue Book can optimize its workforce’s performance. The leadership and the HR teams never stop listening and always are willing to make adjustments to processes or tools based on employee feedback. Kelley Blue Book works to ensure employee expectations are set, communicated, discussed and measured. In doing so, the company invests energy and resources appropriately so expectations are fair, alignment is clear, 60 June 2008 talent management magazine www.talentmgt.com http://www.talentmgt.com
Table of Contents Feed for the Digital Edition of TM - June 2008 TM - June 2008 Editor’s Letter Contents Human Performance Leading Edge Foundations The New Components of Compliance Candid Culture: Embracing Employee Complaints Transitioning to a New Era: C&B at Nonprofits Three Ways to Build Successful Manager-Employee Relationships Implementing Successful Learning Programs The Succession Fix Fifth Third Bank: Putting People First Zaxby’s: Making Employees’ Jobs as Palatable as Its Menu Workforce Readiness: Preparing Personnel to Meet Business Goals Kelley Blue Book: Writing the Book on Performance Management Advertisers’ Index Editorial Resources Full Potential TM - June 2008 TM - June 2008 - (Page Intro) TM - June 2008 - TM - June 2008 (Page Cover1) TM - June 2008 - TM - June 2008 (Page Cover2) TM - June 2008 - TM - June 2008 (Page 3) TM - June 2008 - Editor’s Letter (Page 4) TM - June 2008 - Editor’s Letter (Page 5) TM - June 2008 - Editor’s Letter (Page 6) TM - June 2008 - Editor’s Letter (Page 7) TM - June 2008 - Editor’s Letter (Page 8) TM - June 2008 - Contents (Page 9) TM - June 2008 - Contents (Page 10) TM - June 2008 - Contents (Page 11) TM - June 2008 - Human Performance (Page 12) TM - June 2008 - Human Performance (Page 13) TM - June 2008 - Leading Edge (Page 14) TM - June 2008 - Leading Edge (Page 15) TM - June 2008 - Foundations (Page 16) TM - June 2008 - Foundations (Page 17) TM - June 2008 - The New Components of Compliance (Page 18) TM - June 2008 - The New Components of Compliance (Page 19) TM - June 2008 - The New Components of Compliance (Page 20) TM - June 2008 - The New Components of Compliance (Page 21) TM - June 2008 - The New Components of Compliance (Page 22) TM - June 2008 - The New Components of Compliance (Page 23) TM - June 2008 - Candid Culture: Embracing Employee Complaints (Page 24) TM - June 2008 - Candid Culture: Embracing Employee Complaints (Page 25) TM - June 2008 - Candid Culture: Embracing Employee Complaints (Page 26) TM - June 2008 - Candid Culture: Embracing Employee Complaints (Page 27) TM - June 2008 - Candid Culture: Embracing Employee Complaints (Page 28) TM - June 2008 - Candid Culture: Embracing Employee Complaints (Page 29) TM - June 2008 - Transitioning to a New Era: C&B at Nonprofits (Page 30) TM - June 2008 - Transitioning to a New Era: C&B at Nonprofits (Page 31) TM - June 2008 - Transitioning to a New Era: C&B at Nonprofits (Page 32) TM - June 2008 - Transitioning to a New Era: C&B at Nonprofits (Page 33) TM - June 2008 - Transitioning to a New Era: C&B at Nonprofits (Page 34) TM - June 2008 - Transitioning to a New Era: C&B at Nonprofits (Page 35) TM - June 2008 - Three Ways to Build Successful Manager-Employee Relationships (Page 36) TM - June 2008 - Three Ways to Build Successful Manager-Employee Relationships (Page 37) TM - June 2008 - Three Ways to Build Successful Manager-Employee Relationships (Page 38) TM - June 2008 - Three Ways to Build Successful Manager-Employee Relationships (Page 39) TM - June 2008 - Implementing Successful Learning Programs (Page 40) TM - June 2008 - Implementing Successful Learning Programs (Page 41) TM - June 2008 - The Succession Fix (Page 42) TM - June 2008 - The Succession Fix (Page 43) TM - June 2008 - The Succession Fix (Page 44) TM - June 2008 - The Succession Fix (Page 45) TM - June 2008 - The Succession Fix (Page 46) TM - June 2008 - The Succession Fix (Page 47) TM - June 2008 - The Succession Fix (Page 48) TM - June 2008 - The Succession Fix (Page 49) TM - June 2008 - Fifth Third Bank: Putting People First (Page 50) TM - June 2008 - Fifth Third Bank: Putting People First (Page 51) TM - June 2008 - Zaxby’s: Making Employees’ Jobs as Palatable as Its Menu (Page 52) TM - June 2008 - Zaxby’s: Making Employees’ Jobs as Palatable as Its Menu (Page 53) TM - June 2008 - Zaxby’s: Making Employees’ Jobs as Palatable as Its Menu (Page 54) TM - June 2008 - Zaxby’s: Making Employees’ Jobs as Palatable as Its Menu (Page 55) TM - June 2008 - Workforce Readiness: Preparing Personnel to Meet Business Goals (Page 56) TM - June 2008 - Workforce Readiness: Preparing Personnel to Meet Business Goals (Page 57) TM - June 2008 - Workforce Readiness: Preparing Personnel to Meet Business Goals (Page 58) TM - June 2008 - Workforce Readiness: Preparing Personnel to Meet Business Goals (Page 59) TM - June 2008 - Kelley Blue Book: Writing the Book on Performance Management (Page 60) TM - June 2008 - Kelley Blue Book: Writing the Book on Performance Management (Page 61) TM - June 2008 - Kelley Blue Book: Writing the Book on Performance Management (Page 62) TM - June 2008 - Kelley Blue Book: Writing the Book on Performance Management (Page 63) TM - June 2008 - Kelley Blue Book: Writing the Book on Performance Management (Page 64) TM - June 2008 - Editorial Resources (Page 65) TM - June 2008 - Full Potential (Page 66) TM - June 2008 - Full Potential (Page Cover3) TM - June 2008 - Full Potential (Page Cover4)
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