Biotechnology Healthcare - September/October 2008 - (Page 12) PERSONALIZED MEDICINE Someone whose results show higher risk for a disease may never get it. “To me, the information is a nonstarter,” says genetic counselor Beth Peshkin. Brin. The name comes from the 23 pairs of chromosomes that compose the human genome. Investors include Google, Genentech, and tech guru Esther Dyson. Geneticist Dietrich Stephan, PhD, and prostate cancer specialist David Agus, MD, founded Navigenics, backed by venture capital firms Kleiner Perkins Caufield & Byers, Mohr Davidow Ventures, and Sequoia Capital. 23andMe and Navigenics have corralled a stable of illustrious advisors from prestigious research institutes and universities. deCODEme’s claim to fame is that its parent company has identified many of the genes and genetic variants associated with an increased risk of disease. These discoveries are incorporated into the deCODEme genetic scan, according to Stefansson, a board-certified neurologist and neuropathologist who was on the University of Chicago, Harvard University, and Beth Israel Hospital in Boston staffs before cofounding deCODE in 1996. “When customers select deCODEme, they’re buying from the guys who discovered some of the genetic variants that 23andMe and Navigenics present,” says Stefansson. “Our competence in human genetics is unsurpassed.” disease. Right now, a highly predictive test for hereditary breast and ovarian cancer is available only from the company holding patents on the BRCA 1 and BRCA2 genes. “In the adult genetics arena, the most common testing being done is for breast, ovarian, and colon cancer susceptibility, and unlike the tests being offered by companies like Navigenics, 23andMe and deCODEme, these are highly predictive genetic tests,” says Peshkin. “SNPs may be associated with increased or decreased risk of disease, but in many cases, these are very minimal changes in risk, like a 15 percent increase in risk, which is not enough to impact medical management. That number sounds high, but when you calculate the percent increase in risk, it is very small.” Crenson, at 23andMe, concedes Peshkin’s point. “We’re aware that the information we provide is more educational and informational,” he says. “I certainly wouldn’t take medical action based on the information in my account.” But Stefansson, for one, disagrees. “Many of these variants confer risk that is greater than the risk of heart attack when you are in the top quintile of cholesterol,” he says. “Forget that they are genetic variants; look at them as risk factors we can measure. And there are all kinds of things that can be done to diminish the genetic risk. This is bound to have a tremendous impact on how we switch from interventional to preventive medicine.” Peshkin maintains that SNP data cannot be properly interpreted in the absence of a family history: “The danger of interpreting this information without context of family history is that people who have a family history and test negative for gene alterations may be falsely reassured.” Navigenics says it includes only conditions that are “actionable,” meaning prevented, detected early, or treated. Peshkin thinks that for many consumers, “Spending that [money] on a gym membership that’s actually used may be more valuable than spending it on getting information that we don’t know how to interpret.” Elissa Levin, director of Navigenics’ genetic counseling program, has a different viewpoint. “Knowing that they are potentially predisposed to certain conditions may be the push people need to engage in their own health,” she says. “They are gaining insight into how to make better health choices about screening, diagnosis, and prevention.” Stefansson, for his part, is convinced that services like deCODEme will be heavily subscribed. “I think [genetic tests] are going to conquer the world within the next 3 to 5 years, and we are fighting for our share of that.” Bob Carlson, MHA, writes exclusively about healthcare. He lives near Zionsville, Ind. EDUCATIONAL AND INFORMATIONAL After customers hit the “buy” button on one of these sites and enter their payment data, they get a test kit in the mail for submitting their DNA as a saliva sample or a buccal swab. A few weeks later, an e-mail notifies them that their password-protected results are available on the Web site. Results are based on one-letter DNA variations (single nucleotide polymorphisms, or SNPs). All three vendors will conduct an overall assessment of your genome and an analysis of your SNPs relative to published research on SNPs known to be associated with common diseases. For example, Navigenics lists, among many other conditions, Alzheimer’s disease, breast cancer, type 2 diabetes, heart attack, lung cancer, lupus, macular degeneration, multiple sclerosis, and obesity under “Conditions we cover.” Estimated disease risks come with many qualifications, however. For example, an SNP may be associated with a disease, but so may one or more still unidentified SNPs or gene mutations. Environmental factors also influence risk. Also, someone whose results show a higher risk for a disease may never get it, and someone with a lower risk already may have the disease or may get it one day. Beth Peshkin, senior genetics counselor at the Lombardi Comprehensive Cancer Center of Georgetown University Medical Center, makes a distinction between testing for SNPs and testing for gene mutations known to be associated with such diseases as breast cancer or Huntington’s 12 BIOTECHNOLOGY HEALTHCARE · SEPTEMBER/OCTOBER 2008
Table of Contents Feed for the Digital Edition of Biotechnology Healthcare - September/October 2008 Biotechnology Healthcare - September/October 2008 Openers Editorial/David B. Nash, MD, MBA Contents At a Glance: Multiple Sclerosis Drug Track Personalized Medicine Healthcare Reform’s Effects on Biologic Access Breast Cancer Status Testing: A Crapshoot With Deadly Odds Trends, Issues, and Perspectives In the Management of MS So High-Tech, Yet So Simple The Evolution of Ascertaining the Value Proposition Specialty Pharmacy Employer to Employer Health Plan Confidential Trends Biotechnology Healthcare - September/October 2008 Biotechnology Healthcare - September/October 2008 - Biotechnology Healthcare - September/October 2008 (Page CoverA) Biotechnology Healthcare - September/October 2008 - Biotechnology Healthcare - September/October 2008 (Page CoverB) Biotechnology Healthcare - September/October 2008 - Biotechnology Healthcare - September/October 2008 (Page CoverC) Biotechnology Healthcare - September/October 2008 - Biotechnology Healthcare - September/October 2008 (Page CoverD) Biotechnology Healthcare - September/October 2008 - Biotechnology Healthcare - September/October 2008 (Page 1) Biotechnology Healthcare - September/October 2008 - Openers (Page 2) Biotechnology Healthcare - September/October 2008 - Editorial/David B. Nash, MD, MBA (Page 3) Biotechnology Healthcare - September/October 2008 - Contents (Page 4) Biotechnology Healthcare - September/October 2008 - Contents (Page 5) Biotechnology Healthcare - September/October 2008 - At a Glance: Multiple Sclerosis (Page 6) Biotechnology Healthcare - September/October 2008 - At a Glance: Multiple Sclerosis (Page 7) Biotechnology Healthcare - September/October 2008 - Drug Track (Page 8) Biotechnology Healthcare - September/October 2008 - Drug Track (Page 9) Biotechnology Healthcare - September/October 2008 - Drug Track (Page 10) Biotechnology Healthcare - September/October 2008 - Personalized Medicine (Page 11) Biotechnology Healthcare - September/October 2008 - Personalized Medicine (Page 12) Biotechnology Healthcare - September/October 2008 - Personalized Medicine (Page 13) Biotechnology Healthcare - September/October 2008 - Personalized Medicine (Page 14) Biotechnology Healthcare - September/October 2008 - Personalized Medicine (Page 15) Biotechnology Healthcare - September/October 2008 - Personalized Medicine (Page 16) Biotechnology Healthcare - September/October 2008 - Personalized Medicine (Page 17) Biotechnology Healthcare - September/October 2008 - Healthcare Reform’s Effects on Biologic Access (Page 18) Biotechnology Healthcare - September/October 2008 - Healthcare Reform’s Effects on Biologic Access (Page 19) Biotechnology Healthcare - September/October 2008 - Healthcare Reform’s Effects on Biologic Access (Page 20) Biotechnology Healthcare - September/October 2008 - Healthcare Reform’s Effects on Biologic Access (Page 21) Biotechnology Healthcare - September/October 2008 - Healthcare Reform’s Effects on Biologic Access (Page 22) Biotechnology Healthcare - September/October 2008 - Breast Cancer Status Testing: A Crapshoot With Deadly Odds (Page 23) Biotechnology Healthcare - September/October 2008 - Breast Cancer Status Testing: A Crapshoot With Deadly Odds (Page 24) Biotechnology Healthcare - September/October 2008 - Breast Cancer Status Testing: A Crapshoot With Deadly Odds (Page 25) Biotechnology Healthcare - September/October 2008 - Breast Cancer Status Testing: A Crapshoot With Deadly Odds (Page 26) Biotechnology Healthcare - September/October 2008 - Breast Cancer Status Testing: A Crapshoot With Deadly Odds (Page 27) Biotechnology Healthcare - September/October 2008 - Breast Cancer Status Testing: A Crapshoot With Deadly Odds (Page 28) Biotechnology Healthcare - September/October 2008 - Trends, Issues, and Perspectives In the Management of MS (Page 29) Biotechnology Healthcare - September/October 2008 - Trends, Issues, and Perspectives In the Management of MS (Page 30) Biotechnology Healthcare - September/October 2008 - Trends, Issues, and Perspectives In the Management of MS (Page 31) Biotechnology Healthcare - September/October 2008 - Trends, Issues, and Perspectives In the Management of MS (Page 32) Biotechnology Healthcare - September/October 2008 - Trends, Issues, and Perspectives In the Management of MS (Page 33) Biotechnology Healthcare - September/October 2008 - Trends, Issues, and Perspectives In the Management of MS (Page 34) Biotechnology Healthcare - September/October 2008 - So High-Tech, Yet So Simple (Page 35) Biotechnology Healthcare - September/October 2008 - So High-Tech, Yet So Simple (Page 36) Biotechnology Healthcare - September/October 2008 - So High-Tech, Yet So Simple (Page 37) Biotechnology Healthcare - September/October 2008 - So High-Tech, Yet So Simple (Page 38) Biotechnology Healthcare - September/October 2008 - The Evolution of Ascertaining the Value Proposition (Page 39) Biotechnology Healthcare - September/October 2008 - The Evolution of Ascertaining the Value Proposition (Page 40) Biotechnology Healthcare - September/October 2008 - The Evolution of Ascertaining the Value Proposition (Page 41) Biotechnology Healthcare - September/October 2008 - The Evolution of Ascertaining the Value Proposition (Page 42) Biotechnology Healthcare - September/October 2008 - Specialty Pharmacy (Page 43) Biotechnology Healthcare - September/October 2008 - Specialty Pharmacy (Page 44) Biotechnology Healthcare - September/October 2008 - Employer to Employer (Page 45) Biotechnology Healthcare - September/October 2008 - Employer to Employer (Page 46) Biotechnology Healthcare - September/October 2008 - Health Plan Confidential (Page 47) Biotechnology Healthcare - September/October 2008 - Health Plan Confidential (Page 48) Biotechnology Healthcare - September/October 2008 - Trends (Page 49)
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