Biotechnology Healthcare - September/October 2008 - (Page 28)

Try Our New Digital Edition The digital edition of BIOTECHNOLOGY HEALTHCARE is now available. Readers see a complete copy of an issue on their computer screens, as it would appear in print. With the digital edition, you can: • Click on the title of any article on the cover or in the table of contents and go directly to that article. • Click on any URL anywhere in the magazine and go directly to that Web page. • Search for any string of characters. • Make and save notes in the article you are reading. • Instantly e-mail a link to any article to an associate. • Get more information about advertised products by clicking on an ad. • Save the magazine file to your desktop for offline reading. • Print any or all pages of the magazine and any supplements mailed with it. How to Use the Digital Edition To navigate through the issue, use the control bar at the top of the screen. Turn the pages as you would do with the print edition. To access more help, click on the red question mark in the bar. Opens the Tools menu. View a list of all articles. Zoom in and out on the current page. Click the word “Zoom” to open the zoom configuration window. Switch to single-page view. Open the magnify window. Navigate to the previous or next page. Navigate to the cover or back page. Search the full text of the issue for a word or phrase. Print pages. Save an offline version to your computer. Save the direct link to an article to bookmark or email Biotechnology SEPTEMBER/OCTOBER 2008 Healthcare THE IMPACT OF BIOLOGICS ON HEALTH, BUSINESS, AND BENEFITS www.biotechnologyhealthcare.com The Official Journal of the Biologic Finance and Access Council Designing a Healthcare Reform Plan For 21st Century Medicine What the election may mean for affordability and access to targeted therapies Page 18 MULTIPLE SCLEROSIS Facts and Figures Page 6 Trends in Management Page 29 You can receive BIOTECHNOLOGY HEALTHCARE’S digital edition free by registering here: http://www.biotechnologyhealthcare.com/digital HER2 Tests: Getting It Right Page 23 A Model for Proving Cost-Effectiveness? Page 39 PREVIEW the digital edition: http://www.biotechnologyhealthcare.com/nxtbook SIGN UP NOW to receive an alert when each new issue is available: http://www.biotechnologyhealthcare.com/digital http://www.biotechnologyhealthcare.com http://www.biotechnologyhealthcare.com/digital http://www.biotechnologyhealthcare.com/nxtbook http://www.biotechnologyhealthcare.com/digital

Table of Contents Feed for the Digital Edition of Biotechnology Healthcare - September/October 2008

Biotechnology Healthcare - September/October 2008 Openers Editorial/David B. Nash, MD, MBA Contents At a Glance: Multiple Sclerosis Drug Track Personalized Medicine Healthcare Reform’s Effects on Biologic Access Breast Cancer Status Testing: A Crapshoot With Deadly Odds Trends, Issues, and Perspectives In the Management of MS So High-Tech, Yet So Simple The Evolution of Ascertaining the Value Proposition Specialty Pharmacy Employer to Employer Health Plan Confidential Trends

Biotechnology Healthcare - September/October 2008

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