Biotechnology Healthcare - September/October 2008 - (Page 4) Biotechnology Healthcare FEATURE ARTICLES COVER STORY MOLECULAR DIAGNOSTICS M CARE MANAGEMENT COST-EFFECTIVENESS COST MANAGEMENT THE IMPACT OF BIOLOGICS ON HEALTH, BUSINESS, AND BENEFITS SEPTEMBER/OCTOBER 2008 The Official Journal of the Biologic Finance and Access Council www.biotechnologyhealthcare.com Healthcare Reform’s Effects on Biologic Access 18 Nobody is out on the hustings talking about cost-sharing or fair means of access to biologics. But a pipeline loaded with them may ultimately force the government to address fundamental cost issues in healthcare. How the candidates’ positions play into this. Breast Cancer Status Testing: A Crapshoot With Deadly Odds 23 Incorrect test results defining HER2 status are not uncommon. Getting it wrong leads to spending a fortune on treatment that won’t work or denying therapy to people whose lives could be spared by it. So High-Tech, Yet So Simple 35 Nonadherence is an incredibly complex and difficult-to-address problem. Several products designed to appeal to tech-savvy patients offer the promise of one simple solution. M The Evolution of Ascertaining the Value Proposition 39 Overseas, government payers challenge biopharma companies to show evidence of costeffectivess. Collaboration there could provide a model for U.S. payers and manufacturers. FOCUS: MULTIPLE SCLEROSIS AT A GLANCE: Multiple Sclerosis 6 Prevalence of disease, economics of care, and implications for payers, as told in charts. Trends, Issues, and Perspectives In the Management of MS 29 The nature of multiple sclerosis and its treatment differ from some other conditions that are treated with biologics, leading to opportunities that could help to close gaps in patient care. DEPARTMENTS Openers 2 What really matters, anyway? Editorial/David B. Nash, MD, MBA 3 A profile of the pharma industry. DrugTrack 8 Approvals, research, conference coverage. Personalized Medicine 11 Pluses, minuses of online genetic testing. Specialty Pharmacy 43 The value of value-added services. Employer to Employer 45 An academic setting has its advantages. Health Plan Confidential 47 Time to take a harder look at the QALY? Trends 49 Biologic sales growth double the rest. BIOTECHNOLOGY HEALTHCARE (ISSN 1554-169x) is published bimonthly by BioCommunications LLC, 780 Township Line Road, Yardley, PA 19067. This is Volume 5, Number 3. Standard postage paid at Morrisville, Pa., and at additional mailing offices. Price: $18 per copy, $95 per year in the United States; $120 per year elsewhere. Phone: (267) 685-2788; fax (267) 6852966; paid subscription inquiries (267) 685-2789. Letters to the editor will be considered for publication and should be sent to the address above. Copyright 2008, BioCommunications LLC. INDEXED BY CINAHL AND INTERNATIONAL PHARMACEUTICAL ABSTRACTS COVER: TOM WHITE M http://www.biotechnologyhealthcare.com
Table of Contents Feed for the Digital Edition of Biotechnology Healthcare - September/October 2008 Biotechnology Healthcare - September/October 2008 Openers Editorial/David B. Nash, MD, MBA Contents At a Glance: Multiple Sclerosis Drug Track Personalized Medicine Healthcare Reform’s Effects on Biologic Access Breast Cancer Status Testing: A Crapshoot With Deadly Odds Trends, Issues, and Perspectives In the Management of MS So High-Tech, Yet So Simple The Evolution of Ascertaining the Value Proposition Specialty Pharmacy Employer to Employer Health Plan Confidential Trends Biotechnology Healthcare - September/October 2008 Biotechnology Healthcare - September/October 2008 - Biotechnology Healthcare - September/October 2008 (Page CoverA) Biotechnology Healthcare - September/October 2008 - Biotechnology Healthcare - September/October 2008 (Page CoverB) Biotechnology Healthcare - September/October 2008 - Biotechnology Healthcare - September/October 2008 (Page CoverC) Biotechnology Healthcare - September/October 2008 - Biotechnology Healthcare - September/October 2008 (Page CoverD) Biotechnology Healthcare - September/October 2008 - Biotechnology Healthcare - September/October 2008 (Page 1) Biotechnology Healthcare - September/October 2008 - Openers (Page 2) Biotechnology Healthcare - September/October 2008 - Editorial/David B. Nash, MD, MBA (Page 3) Biotechnology Healthcare - September/October 2008 - Contents (Page 4) Biotechnology Healthcare - September/October 2008 - Contents (Page 5) Biotechnology Healthcare - September/October 2008 - At a Glance: Multiple Sclerosis (Page 6) Biotechnology Healthcare - September/October 2008 - At a Glance: Multiple Sclerosis (Page 7) Biotechnology Healthcare - September/October 2008 - Drug Track (Page 8) Biotechnology Healthcare - September/October 2008 - Drug Track (Page 9) Biotechnology Healthcare - September/October 2008 - Drug Track (Page 10) Biotechnology Healthcare - September/October 2008 - Personalized Medicine (Page 11) Biotechnology Healthcare - September/October 2008 - Personalized Medicine (Page 12) Biotechnology Healthcare - September/October 2008 - Personalized Medicine (Page 13) Biotechnology Healthcare - September/October 2008 - Personalized Medicine (Page 14) Biotechnology Healthcare - September/October 2008 - Personalized Medicine (Page 15) Biotechnology Healthcare - September/October 2008 - Personalized Medicine (Page 16) Biotechnology Healthcare - September/October 2008 - Personalized Medicine (Page 17) Biotechnology Healthcare - September/October 2008 - Healthcare Reform’s Effects on Biologic Access (Page 18) Biotechnology Healthcare - September/October 2008 - Healthcare Reform’s Effects on Biologic Access (Page 19) Biotechnology Healthcare - September/October 2008 - Healthcare Reform’s Effects on Biologic Access (Page 20) Biotechnology Healthcare - September/October 2008 - Healthcare Reform’s Effects on Biologic Access (Page 21) Biotechnology Healthcare - September/October 2008 - Healthcare Reform’s Effects on Biologic Access (Page 22) Biotechnology Healthcare - September/October 2008 - Breast Cancer Status Testing: A Crapshoot With Deadly Odds (Page 23) Biotechnology Healthcare - September/October 2008 - Breast Cancer Status Testing: A Crapshoot With Deadly Odds (Page 24) Biotechnology Healthcare - September/October 2008 - Breast Cancer Status Testing: A Crapshoot With Deadly Odds (Page 25) Biotechnology Healthcare - September/October 2008 - Breast Cancer Status Testing: A Crapshoot With Deadly Odds (Page 26) Biotechnology Healthcare - September/October 2008 - Breast Cancer Status Testing: A Crapshoot With Deadly Odds (Page 27) Biotechnology Healthcare - September/October 2008 - Breast Cancer Status Testing: A Crapshoot With Deadly Odds (Page 28) Biotechnology Healthcare - September/October 2008 - Trends, Issues, and Perspectives In the Management of MS (Page 29) Biotechnology Healthcare - September/October 2008 - Trends, Issues, and Perspectives In the Management of MS (Page 30) Biotechnology Healthcare - September/October 2008 - Trends, Issues, and Perspectives In the Management of MS (Page 31) Biotechnology Healthcare - September/October 2008 - Trends, Issues, and Perspectives In the Management of MS (Page 32) Biotechnology Healthcare - September/October 2008 - Trends, Issues, and Perspectives In the Management of MS (Page 33) Biotechnology Healthcare - September/October 2008 - Trends, Issues, and Perspectives In the Management of MS (Page 34) Biotechnology Healthcare - September/October 2008 - So High-Tech, Yet So Simple (Page 35) Biotechnology Healthcare - September/October 2008 - So High-Tech, Yet So Simple (Page 36) Biotechnology Healthcare - September/October 2008 - So High-Tech, Yet So Simple (Page 37) Biotechnology Healthcare - September/October 2008 - So High-Tech, Yet So Simple (Page 38) Biotechnology Healthcare - September/October 2008 - The Evolution of Ascertaining the Value Proposition (Page 39) Biotechnology Healthcare - September/October 2008 - The Evolution of Ascertaining the Value Proposition (Page 40) Biotechnology Healthcare - September/October 2008 - The Evolution of Ascertaining the Value Proposition (Page 41) Biotechnology Healthcare - September/October 2008 - The Evolution of Ascertaining the Value Proposition (Page 42) Biotechnology Healthcare - September/October 2008 - Specialty Pharmacy (Page 43) Biotechnology Healthcare - September/October 2008 - Specialty Pharmacy (Page 44) Biotechnology Healthcare - September/October 2008 - Employer to Employer (Page 45) Biotechnology Healthcare - September/October 2008 - Employer to Employer (Page 46) Biotechnology Healthcare - September/October 2008 - Health Plan Confidential (Page 47) Biotechnology Healthcare - September/October 2008 - Health Plan Confidential (Page 48) Biotechnology Healthcare - September/October 2008 - Trends (Page 49)
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