Managed Care - February 2008 - (Page 3) PUBLISHER’S MEMO Check Out Our New Electronic Edition By Timothy P. Search, RPh ost technological changes in publishing go on behind the scenes. A patient may find himself swallowing a new pill, or stretched out in some novel imaging machine, but a magazine reader sees the same magazine, more or less, that he saw years ago. New printing technologies, improved tools for designing pages, advances in how we gather information — these are not obvious, but they have been evolving in the background. Now for some foreground action: We have just introduced a new, additional format for MANAGED CARE. It looks just like the familiar one, but you will experience major differences. It is our digital edition. The print edition is not going away; it will remain just as you know it. But there are good reasons to prefer the electronic edition, which makes use of Nxtbook technology and has many conveniences for the reader: • Click on any URL anywhere in the magazine and go directly to that Web page • Click on the title of any article on the cover or in the table of contents and go directly to that article • Search for any string of characters • Make and save notes with the article that you are reading • Instantly e-mail links to any article to an associate to read • Get more information about advertised products by clicking on an ad • Save the magazine file to your desktop for offline reading • Print any or all pages Since the mid-1990s, we have posted our articles on our free Web site, «www.managedcaremag.com.» Anyone may visit that site and view an html version of any article. But the new edition is different from our archives. You view a complete copy of an issue on your computer screen, and it looks just like the magazine. In fact, the production process is exactly the same. We prepare special high-resolution files for our commercial printer, and we also give those files to Nxtbook, which converts them into M he s t ith .42 at’ W ? Wh blem bing Pro escri r E-P How to Use the Digital Edition To navigate through the issue, use the control bar at the top of the screen. Turn the pages as you would do with the print edition. To access more help click on the red question mark in the bar. Opens the Tools menu. View a list of all articles. Zoom in and out on the current page. Click the word “Zoom” to open the zoom configuration window. Switch to single-page view. Open the magnify window. Navigate to the previous or next page. Navigate to the cover or back page. Search the full text of the issue for a word or phrase. Print pages. Save an offline version to your computer. Save the direct link to an article to bookmark or email Wellness Care M A N A G E D FEBRUARY 2008 Now Part of the Corporate Dashboard Will Health Plans Get Their Share of the Business? PACKAGE INCLUDES: An Opportunity for Health Plans 24 You Will Live Healthily! 30 Major Employers Lead the Way 35 Legislators Urged to Reward Wellness 39 WWW.MANAGEDCAREMAG.COM You can receive Managed Care’s digital edition every month free by registering here: http://www.managedcaremag.com/digital the digital edition. Why not take advantage of this neat technology? Speed and convenience You can still turn pages one by one, as with the printed magazine, but we make extensive use of hyperlinks. After you register (free) for the electronic edition, you will get a monthly e-mail message with a link to the new issue. If you want to try it out right now, open «www.managedcaremag.com/nxtbook». You’ll have to copy that link into your browser, so we made it short. Here’s something you can do you would never do with the printed magazine: Search through every single word in the issue for something. Does this issue have anything on WellPoint, imaging, Pfizer, or disease management? You’ll know in an instant. Or you are reading an article on physician income and you encounter a long, long Web address in a reference — and you know how long they can be. You might not make the effort when reading the physical magazine, but with MANAGED CARE’s digital edition, just click and be transported to the Web page. No effort, no lost time, no irritation. I hope you find this new edition as reader-friendly as I do. MC FEBRUARY 2008 / MANAGED CARE 3 http://www.managedcaremag.com/digital http://WWW.MANAGEDCAREMAG.COM http://www.managedcaremag.com/nxtbook http://www.managedcaremag.com
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