Managed Care - March 2008 - (Page 52) Despite some negative posts on the site, a company survey of hospital-based nurses found that 80 percent of nurses said they would rate doctors positively and that each would, on average, recommend 17 physicians. “The discussion within the health care team is different from the public-facing discussion,” WilsonSteele says. “There is a true professional loyalty.” This rating concept was thrust further into the public eye in January, when WellPoint joined with Zagat Survey to start an online survey site for members in three states to rate individual doctors. A subsidiary of Blue Cross & Blue Shield of Minnesota recently put up www.thehealthcarescoop.com, a site where patients post health care stories, including comments about their doctors. What’s New on Formkit.com? Formulary Kits Visit Formkit.com and review the latest formulary kits, including: • Abraxane (paclitaxel protein-bound particles for injectable suspension) • Arimidex (anastrozole) • Bystolic (nebivolol) • Boniva (ibandronate sodium) • Campral (acamprosate calcium) • Eraxis (anidulafungin IV) • Faslodex (fulvestrant injection) • Fosrenol (lanthanum carbonate) • Gelclair (biadherent oral gel) • Lucentis (ranibizumab injection) • Nexium (esomeprazole magnesium) • Opana (oxymorphone HCl) • Raptiva (efalizumab) • Revlimid (lenalidomide) • Tarceva (erlotinib) • Veramyst (fluticasone furoate) • Vyvanse (lisdexamfetamine dimesylate) Formkit.com is also accessible through PTcommunity.com Danger zone? Neither the Zagat nor the Minnesota project, however, crosses into the realm of professionals rating one another, as the renamed NursesRecommendDoctors.com does. “We’re really trying to engage nurses for the benefit of health care,” Wilson-Steele says. “It will enable them to be ambassadors for physicians.” She believes the openness will help spread the word about doctors who deliver quality care, and McAllister, the ER nurse, has given the thumbs-up to the reworked site. Whether NursesRecommendDoctors.com will exist a year from now is another story altogether, because few, if any, health 2.0 operations have figured out how to be profitable in this arena, and investors are being patient. “It’s a bit of a skeptical time in the venture capital community now,” Subaiya reports. She expects some new business models by mid-2009. A casual poll of health 2.0 conference attendees suggested that big players in health care still will be among the big players in 10 years, but that they will use this type of technology. “It’s not going to be like Amazon replacing book stores,” Holt says. “I expect to see a rash of acquisitions.” Still, some independents might stand a chance. “It wouldn’t surprise me if there were some successful sites,” Holt adds. In Smith’s mind, though, one thing is certain. “Consumers aren’t going to pay for this stuff.” Neil Versel specializes in the role of information technology and the Internet in health care. Visit PTcommunity.com for: P&T Digest These peer-reviewed publications provide health care providers with up-to-date information about the most efficacious and cost-effective medical treatments. Features and Resources Subscribers have access to the Triple i Drug Database (an online resource for reliable clinical drug information), P&T Clinical Briefs, and hospital pharmacy benchmarking forms. Product Profilers • Revlimid • Remicade 52 MANAGED CARE / MARCH 2008 http://Formkit.com http://Formkit.com http://www.thehealthcarescoop.com http://NursesRecommendDoctors.com http://NursesRecommendDoctors.com http://Formkit.com http://PTcommunity.com http://PTcommunity.com http://NursesRecommendDoctors.com http://PTcommunity.com
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