Healthcare It News - February 2008 - (Page 8)

Healthcare IT News ■ February 2008 industry news www.HealthcareITNews.com ahIMa launches consumer awareness campaign on PhRs By rICHarD pIzzI, Associate Editor CHiCaGo – The American Health Information Management Asso-ciation has launched a national campaign to heighten awareness and educate healthcare consumers on the importance of improving the management of their health information with personal health records. The campaign – designated “It’s HI Time, America!” – encourages Americans to create and maintain comprehensive PHRs that contain the information need- “personal health records saVe the lives of some and improVe the lives of everyone.” – Linda Kloss ed to make important medical decisions. AHIMA will direct its message to caregivers, maturing adults, parents raising chil- dren and individuals managing chronic conditions. “We view quality health information as an essential element to quality healthcare,” said Linda Kloss, AHIMA’s chief executive officer. “As professionals who work with health information every day. Here’s what we know in our heart to be true: Personal health records save the lives of some and improve the lives of everyone.” Kloss said AHIMA is using various elements to raise consumer awareness about introduces the collection and organization of personal health records. The association’s myPHR.com Web site has been re-launched with new features and improved resources designed to more Linda Kloss effectively engage visitors interested either in learning more about PHRs or creating a PHR. The program will be supported by national radio and television public service announcements featuring television personality John Walsh. Although Walsh appears in the PSAs, he is not a spokesman for the broader AHIMA campaign. “We are thrilled just to have Mr. Walsh as the host of our public service announcements,” Kloss said. aHIMa see page 9 IDeNTITy Continued from page 5 A new generation of mobility products will revolutionize access to information. MobileHealthWatch.com, brought to you by the editors of Healthcare IT News, enables readers to track the latest trends and developments in mobile healthcare, with particular focus on: w Wireless networks and infrastructure to support mobility w Advances in patient monitoring w Real-time location systems w Wi-Fi telephony w Mobile devices w Privacy and security Every day, the editors of MobileHealthWatch.com scour the Internet to provide you with comprehensive news coverage of the mobile healthcare space, including links to all original sources. MobileHealthWatch.com also offers content-specific e-newsletters so that you can get the news you want delivered to you directly. lack an established relationship with the consumer. But it also encourages greater use of “knowledge-based authentication,” a set of methods that confirm a person’s identity through an electronic dialogue about facts that only the proper user should know. The group also recommends new efforts at “bootstrapping,” by allowing healthcare organizations to make use of confirmed identities managed by other reliable parties, such as financial institutions. The group recommends a federal commitment to researching the reliability of in-person and online identity management methods. “People should not have to put their privacy at risk in order to participate in inno- David Lansky vations that promise to improve healthcare, access to care, and consumer control “we conclude that the authentication challenge is manageable today.” – David Lansky over their own information,” said Janlori Goldman, director of the Health Privacy Project and a member of the research faculty at the Mailman School of Public Health at Columbia University. “No solution is fool-proof,but we are calling on the government to take a more vigorous leadership role in measuring the accuracy of identity-proofing methods, so that we can be more secure that people are who they say they are when accessing and sharing their health information,” Goldman said. “We conclude that the authentication challenge is manageable today,” said David Lansky, senior director of the Markle Foundation Health Program. “And we are encouraged that new technologies and even policy innovations will remove today’s barriers that prevent organizations from sharing electronic information with consumers.” ■ More at HealthcareITNews.com e Connect: IdeNtIty 0208 Register free today at www.mobilehealthwatch.com sponsored by ● http://www.HealthcareITNews.com http://www.myPHR.com http://www.MobileHealthWatch.com http://www.MobileHealthWatch.com http://www.MobileHealthWatch.com http://www.MobileHealthWatch.com http://www.MobileHealthWatch.com http://www.HealthcareITNews.com http://www.healthcareitnews.com/story.cms?id=8587

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Healthcare It News - February 2008 Contents Hot Potato Wal-Mart Focus CIO Role Wasteland Linking Docs Katrina Work P4P Team Fire Sale? Emergency Systems Beyond Business

Healthcare It News - February 2008

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