Healthcare IT News - September 2007 - (Page 39)

www.HealthcareITNews.com payERS tors who sign up with e-prescribing companies,” Taylor said. Horizon BCBS of New Jersey began its two-year program in 2004 by subsidizing software licensing. “It didn’t go well,” said Mihir Patel, manager of the pharmacy business development program, referring to the adoption rate. Horizon, however, expanded its program in 2005 by working with Allscripts not only to get physicians to e-prescribe but to move them to EMRs. A total of 1,400 physicians are now e-prescribing. Horizon is providing additional funding, as well as offering honorariums when physicians prescribe at least 20 percent electronically. WellPoint implemented two eprescribing initiatives in 2007. As a sponsor of NEPSI, WellPoint is supporting the availability of free e-prescribing to any U.S. physician who wants to use it, said Charles Kennedy, MD, vice president of healthcare IT. Thus far, more than 5,000 physicians have signed up. WellPoint also has an ongoing pilot with General Motors and has September 2007 equipped 108 physicians in two Ohio markets with free use of eprescribing software for 12 months and hardware if needed. WellPoint increases the fee schedule of eprescribing physicians in General Motors’ pay-for-performance programs in the Ohio markets. Thus far, WellPoint has seen a 1-2 percent improvement in its generic utilization rate and more than 1,000 changed prescriptions as a result of drug-drug or drug-allergy alerts over a six-month period. Independence Blue Cross’s pilot of ■ Healthcare IT News 39 ModEl Continued from page 1 said Tullman, “we’d rather people spend money on the right thing.” ZixCorp officials say their model is based on expansions of initial deployments by their customers. “Our high-touch approach with physicians and sponsors is fundamental to our success,” said Peter Wilensky, director of marketing. ZixCorp is a sponsor of the Rx Collaborative, in which the funds collected from payers’ transaction fees are reinvested to deploy technology for new participants and pay for ongoing licenses. Blue Cross Blue Shield of Massachusetts, Tufts Health Plan and Neighborhood Health Plan formed the collaborative in 2003. In August, the collaborative announced that more than 2.6 million e-prescriptions were transmitted during the first half of 2007. Since its inception, 10.8 million prescriptions have been transmitted through collaborative prescribers. This year’s annual goal of adding 200 new clinicians to the collaborative has already been surpassed. Blue Cross Blue Shield of Michigan selected 1,000 physicians in April to receive free training and software applications for two years. While it’s too early to determine the success of its pilot, Kathleen Wodecki, manager of its Electronic Business Interchange Group, said, “So far, it’s going well.” L.A. Care Health Plan’s pilot with ZixCorp began in July 2006 with approximately 100 providers and added 50 more in January 2007 due to provider demand. Physicians receive hardware, free software licensing for one year and training, among other services. The service will be offered to the plan’s 4,300 physicians in October as part of its healthcare IT initiative, said spokesman Thomas Tran. The adoption rate for safety-net providers and small and solo physicians is 73 percent and 46 percent, respectively. Aetna implemented two pilots – one in New Jersey in July 2005 and the other in New Jersey and eastern Pennsylvania in 2006 – subsidizing hardware and software costs for 1,000 physicians. Another expansion in New York and Connecticut added 600 through mid-August. Pharmacy director Jeff Taylor said traction is good. Overall, it represents a 15 percent to 20 percent penetration rate of primary care physicians in the area. Although there has been “a little bit of a Jeff Taylor drop-off ” after the year’s subsidy ended, Taylor said, Aetna continues to provide additional funding. Aetna is also supporting NEPSI. “We see tremendous value in expanding nationally and getting information out to as many doc- providing physicians with equipment and training is still running nearly two years later. After the first year, IBC renewed the active users, said spokeswoman Ninette Swanson. Five hundred doctors were initially deployed. Another 250 are being added this year. The adoption rate is about 30 percent. Adoption was higher when the service was offered to all the doctors in a practice where there was an interested high prescriber. ■ More at HealthcareITNews.com e Connect: MoDel 0907 ● capture · store · search · retrieve · collaborate · manage · distribute · comply Paperless. Not the paperless environment you had in mind? 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Table of Contents Feed for the Digital Edition of Healthcare IT News - September 2007

Contents Alaska Sweep SiCKO Debate Data Exchange Rx EDITH knows Hold That Script IT in the Sun Breathing Easy IT on the Menu Ambulatory EMRs Identity Crisis

Healthcare IT News - September 2007

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